About this ebook
Packed with vibrant colours, short and snappy questions based on the specification and captivating images that link with the text, helping to create meaningful connections for better recall. All this makes for a powerful revision aid - for a fun and efficient way to reinforce key concepts and boost retention. Produced by a current examiner and teacher.
Topics covered include:
1.1 Meeting customer needs
1.2 Market
1.3 Marketing mix and strategy
1.4 Managing people
1.5 Entrepreneurs and leaders
2.1 Raising finance
2.2 Financial planning
2.3 Managing finance
2.4 Resource management
2.5 External influences
3.1 Business objectives and strategy
3.2 Business growth
3.3 Decision-making techniques
3.4 Influences on business decisions
3.5 Assessing competitiveness
3.6 Managing change
4.1 Globalisation
4.2 Global markets and business expansion
4.3 Global marketing
4.4 Global industries and MNCs
