The Power of the 2 x 2 Matrix: Using 2 x 2 Thinking to Solve Business Problems and Make Better Decisions

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By studying the work of hundreds of the most original and effective business minds, the authors present a common architecture that illuminates exceptional analysis and creative performance. 2 x 2 Thinking is characterized by a fundamental appreciation for the dynamic and complex nature of business. The best strategists go out of their way to tackle dilemmas rather than merely solve problems. They use opposition, creative tension, iteration and transcendence to get to the heart of issues and involve critical others in finding the best solutions. The authors demonstrate how to apply the 2 x 2 approach to a wide range of important business challenges.
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About the author

Alex Lowy is an internationally recognized thought leaderspecializing in the creation of innovative work, learning, andinformation systems. He is the cofounder and past president ofDigital 4Sight, a global technology think tank and strategyconsulting firm with headquarters in Toronto, Canada. He hascoauthored two best-selling business books, Digital Capital:Harnessing the Power of Business Webs (2000) and Blueprintto the Digital Economy (1998) with Don Tapscott and DavidTicoll. In 2003, he formed the Transcend Strategy Group.

 Phil Hood is one of Silicon Valley’s mostthoughtful voices on the development and use of multimedia andpervasive computing technologies. He is the former executive editorof NewMedia magazine, and a contributing columnist toWired. For two years he was chief executive officer ofDigital 4Sight. He is a senior consulting associate to StanfordResearch International (SRI), and a partner with Alex Lowy in theTranscend Strategy Group.

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Additional Information

Publisher
John Wiley & Sons
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Published on
Mar 23, 2011
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Pages
352
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ISBN
9781118046630
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Language
English
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Genres
Business & Economics / Management
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Content Protection
This content is DRM protected.
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