H. William Dettmer is a professional management consultant. His clients include Fortune 500 companies such as Lucent Technologies, Weyerhaeuser, NEC America and Ericsson Cellular, as well as the U.S. Navy and the Department of Commerce's Management Extension Partnership. He learned the Crawford Slip Method directly from C.C. Crawford in the 1980s and has applied it to solve complex problems, develop strategy and plan its implementation. A retired Air Force pilot, Dettmer is a student of maneuver warfare and the philosophy of John Boyd. He holds a Master of Science in Systems Management from the University of Southern California and is the author of four books on constraint management: Goldratt's Theory of Constraints (1997), Breaking the Constraints to World-Class Performance (1998), Manufacturing at Warp Speed [with Eli Schragenheim] (2000), and Strategic Navigation (2003).
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Supply Chain Management at Warp Speed serves as the sequel that refines and updates the former approach to production management with new ideas that complement earlier tactics. The authors’ prime motivation for writing this book was to integrate the TOC method for managing the distribution of finished goods with the acquisition of raw materials and the manufacturing process. The result is the first book to describe, in detail, the application of the TOC approach to assured availability in distribution, for both original equipment manufacturers and retailers.
"State-Of-The-Art" in Applying Theory of Constraints
This cutting-edge reference broadens the scope of its predecessor by integrating manufacturing, distribution, and raw material management into a single end-to-end supply chain. It addresses the new demands taken on when a firm offers to handle rush orders. It also reviews the issues surrounding availability and the management of inventory moving through distribution systems.
Fully illustrated, with numerous examples, case studies, and manufacturing scenarios, Supply Chain Management at Warp Speed provides TOC practitioners with the tools needed to address the performance issues of the entire supply chain and develop solutions that represent a win for the end-user as well as stakeholders along the entire supply chain.