Strategic Navigation: A Systems Approach to Business Strategy

ASQ Quality Press
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There are many parallels between the business world and the military world: both must always be leery of the competition; both must be able to adapt to rapidly changing conditions; and if either falters the results could be devastating. Yet while military leaders have employed essentially the same strategies for thousands of years, business leaders often feel the need to try the latest fad in an effort to capture lightning in a bottle and lead the company to success. In Strategic Navigation: A Systems Approach to Business Strategy, best-selling author H. William Dettmer explains how these sound, proven strategies used by great military leaders through history can also be easily and effectively used in the business world. Dettmer first explains how the time-tested principles of war planning and military execution can be readily applied to non-military uses, such as commercial business, not-for-profit organizations, and government agencies, leading to considerable benefits in coherence and focus. He then introduces a logical, systematic tool set to help you translate the military strategy `template' into action, which can then be applied to nearly any industry or business type. The system described by Dettmer is relatively quick and easy to use, flexible enough to accommodate changes in the external environment, and supportive of creativity on the part of both the strategists and the executors. Finally, the book includes appendices that provide more detail on methods and some real-world examples.
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About the author

H. William Dettmer is a professional management consultant. His clients include Fortune 500 companies such as Lucent Technologies, Weyerhaeuser, NEC America and Ericsson Cellular, as well as the U.S. Navy and the Department of Commerce's Management Extension Partnership. He learned the Crawford Slip Method directly from C.C. Crawford in the 1980s and has applied it to solve complex problems, develop strategy and plan its implementation. A retired Air Force pilot, Dettmer is a student of maneuver warfare and the philosophy of John Boyd. He holds a Master of Science in Systems Management from the University of Southern California and is the author of four books on constraint management: Goldratt's Theory of Constraints (1997), Breaking the Constraints to World-Class Performance (1998), Manufacturing at Warp Speed [with Eli Schragenheim] (2000), and Strategic Navigation (2003).

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Additional Information

Publisher
ASQ Quality Press
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Published on
Jan 1, 2003
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Pages
302
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ISBN
9780873896030
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Best For
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Language
English
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Genres
Business & Economics / Strategic Planning
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Content Protection
This content is DRM protected.
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Eligible for Family Library

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