We all know how to sell ourselves when we want to get something. We show our best version, our most charismatic smile, and gestures of kindness to win others' favor. We make gestures of goodwill during negotiations, and we pick our best clothes when looking for a partner or simply going on a date.
For example, the fiancé meeting his girlfriend's parents for the first time will try to make a good impression right from the start, and to do that, he will present the best version of himself.
In this way, all of us, to varying degrees, go through life selling ourselves or selling something: a service, a product, etc.
But do we really know how to do it in the best possible way?
This guide doesn’t aim to be the ultimate authority or provide a perfect, foolproof formula. It’s simply about following steps that have helped thousands of people organize what is sometimes done instinctively and automatically.
At times, shame or shyness can stop us from showing our best selves, creating an invisible barrier that keeps us from success.
That’s why these small lessons can be helpful in any area of our lives, whether it’s offering a service, a product, or promoting our own image.