Why? Look at the facts: Large corporations inspire both awe and fear. On the one hand, they create jobs, introduce scientific and technological breakthroughs, open up borders through trade, and provide indispensable products and services that make life easier. On the other hand, many think they undermine the will of the people, encourage bribery and corruption, finance oppressive regimes, ruin values and culture, befoul the environment, and encourage economic inequality. It was no accident that the terrorists of September 11 targeted the World Trade Center, an iconic symbol of American financial power. In this provocative book, Evan Osborne pulls back the curtain to illuminate how corporations have evolved as an essential element of society, and how opposition to them has developed out of proportion--a fire fanned by anti-business activists, the media, and other groups. He sets the record straight, explaining how corporations work, how they have evolved in the context of other institutions, the net benefits they provide--and how to deal with their undeniable imperfections. At the same time, he shows how anti-business claims have become more strident and where these arguments fail to stand up to scrutiny.
Evan Osborne is Professor of Economics at Wright State University. He has written for such publications as Journal of Legal Studies, Public Choice, Cato Journal, Journal of Sports Economics, and Economic Development and Cultural Change. Among others, the AP, Reuters, Christian Science Monitor, Newsweek (International), Bloomberg Radio, and Forbes.com have featured his views.
Sephora is a playground for women, chock full of lipstick, eyeshadows, foundations, blushes, and so much more, just waiting to be experienced. It’s where teens learn to apply foundation and adults learn how to create the perfect smoky eye. It’s the cosmetic birthplace for the iconic Kardashian contour. And it’s a dominant brand, taking home a large portion of the $48.3 billion-dollar makeup industry.
The Sephora Story teaches readers how Sephora was born in Paris in 1970 and has exploded since it opened its first North American store in 1997. Now, with at least one store in almost every mall, you may find yourself fighting to navigate the store.
But it’s just makeup, right? Wrong. It’s an experience, and this book will teach entrepreneurs, innovators, marketers, and executives everything they need to know about creating an iconic experience for their customers. Through Sephora’s story, you will learn:How to lead the evolution of a decades old brand and how to relaunch it in a new market.How to create a customer experience that revolutionizes an industry.How to bring together multiple brands under one roof without compromising their identities.And how to reach a younger audience and ignite a passion for your product.
Just twenty years ago, if you wanted to watch an in-home movie, you had two choices: buy the VHS or DVD, or rent it from the local video store. Today, you don’t even need to leave the sofa . . . unless the remote is across the room, and you don’t have voice control set up yet.
A lot has happened in that short period of time. In this book, readers will:Learn how Netflix entered a crowded marketplace with a now infamous red envelope.Get the backstory of the infamous Blockbuster takedown.Understand the “bet the company” shift Netflix made from the largest USPS customer to the largest user of internet streaming traffic in one year.Discover how the company rebounded from their near demise in 2011.Learn how the company has flourished as an original content provider and movie studio, and how they, along with new competitors Amazon Prime and Hulu, are completely changing the entertainment we consume.
This book teaches business owners and innovators what they need to know to launch, recover, survive, and thrive in a crowded marketplace.
Marvel characters have been shaping pop culture for decades and when comic books were no longer keeping the company afloat, Marvel Studios was born.
Marvel Studios is the multibillion-dollar home to iconic franchises. They are known for creating brilliant multilayered worlds and storylines that allow their audiences to escape into a fantasy and inspire the creative side of every viewer. But, behind those visionaries is a well-oiled storytelling machine dedicated to getting the Hulk’s smash fists in the hands of every child and a sea of Spiderman costumes deployed every Halloween.
This book educates readers on how one of the largest creative companies in the planetary universe runs their business and keeps their fans and their parent company, Disney, counting the profits. Through the story of Marvel Studios, you’ll learn:How to recognize and pursue additional revenue streams.How a company can successfully balance the creative with business to appease investors and fans alike.And how to keep a decades-old superhero franchise new and exciting without losing sight of its roots.
In a chatty style, economist Evan Osborne explains the economic foundations behind the things we read about or see in the news everyday:Why prices for goods and services are what they are How government spending, regulation, and taxation can both hinder and help the economy Why and how some people get fabulously rich How entrepreneurs reorganize society beneficially Why markets sometimes fail and when or if governments should intervene when they do How economics and statistics can explain such things as discrimination in hiring and providing services (and why discriminators are shooting themselves in the foot), why we’re smarter than we’ve ever been, and how technology makes the idea of Earth’s “carrying capacity” meaningless
Along the way, you will learn the basic concepts of economics that well-educated citizens in democratic countries should know, like scarcity, opportunity cost, supply and demand, all the different ways economies are "managed," and more.
In the manner of The Armchair Economist, The Undercover Economist, or Naked Economics, Osborne uses current examples to illustrate the principles that underlie tragedies like the Greek economy or the global market meltdown of 2008, and triumphs like the continuing dominance of Silicon Valley in the tech world or why New York City markets are stuffed with goods despite the difficulty in getting them there.
As Osborne points out, the future, in economic terms, has always been better than the past, and he shows you how to use that knowledge to improve your life both intellectually and materially.
In her groundbreaking reporting over the past few years, Naomi Klein introduced the term "disaster capitalism." Whether covering Baghdad after the U.S. occupation, Sri Lanka in the wake of the tsunami, or New Orleans post-Katrina, she witnessed something remarkably similar. People still reeling from catastrophe were being hit again, this time with economic "shock treatment," losing their land and homes to rapid-fire corporate makeovers.
The Shock Doctrine retells the story of the most dominant ideology of our time, Milton Friedman's free market economic revolution. In contrast to the popular myth of this movement's peaceful global victory, Klein shows how it has exploited moments of shock and extreme violence in order to implement its economic policies in so many parts of the world from Latin America and Eastern Europe to South Africa, Russia, and Iraq.
At the core of disaster capitalism is the use of cataclysmic events to advance radical privatization combined with the privatization of the disaster response itself. Klein argues that by capitalizing on crises, created by nature or war, the disaster capitalism complex now exists as a booming new economy, and is the violent culmination of a radical economic project that has been incubating for fifty years.
Proponents of self-regulation in the realm of free speech have argued that unhindered public expression causes true ideas to gain strength through scrutiny. Similarly, scientific inquiry has been regarded as a self-correcting system, one in which competing hypotheses are verified by multiple independent researchers. It was long thought that society was better left to organize itself through free markets as opposed to political institutions. But, over the twentieth century, we became less confident in the notion of a self-regulating socioeconomy. Evan Osborne traces the rise and fall of this once-popular concept. He argues that—as society becomes more complex—self-regulation becomes more efficient and can once again serve our economy well.
But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?
Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:
“Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.”
Perhaps, but who can afford to ignore these findings?