Millennials Rising: The Next Great Generation

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By the authors of the bestselling 13th Gen, an incisive, in-depth examination of the Millennials--the generation born after 1982.

In this remarkable account, certain to stir the interest of educators, counselors, parents, and people in all types of business as well as young people themselves, Neil Howe and William Strauss provide the definitive analysis of a powerful generation: the Millennials. Having looked at oceans of data, taken their own polls, talked to hundreds of kids, parents, and teachers, and reflected on the rhythms of history, Howe and Strauss explain how Millennials have turned out to be so dramatically different from Xers and boomers. Millennials Rising provides a fascinating narrative of America's next great generation.
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About the author

William Strauss and Neil Howe originally coined the term “Millennial Generation” in 1991 and wrote the pioneering book on this generation, Millennials Rising, in 2000. They are also the authors of Generations: The History of America's Future and 13th-GEN, and write and lecture frequently on generational issues. Strauss is the cofounder and director of the Capitol Steps, a political cabaret. Howe, an historian and economist, is a senior adviser for the Concord Coalition. They both live in the Washington, D.C., area.
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Additional Information

Publisher
Vintage
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Published on
Jan 16, 2009
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Pages
432
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ISBN
9780307557940
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Language
English
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Genres
History / Social History
Social Science / Anthropology / Cultural & Social
Social Science / Demography
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Content Protection
This content is DRM protected.
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Eligible for Family Library

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"A startling vision of what the cycles of history predict for the future." —USA Weekend
 
This astonishing book will change the way you see the world—and your place in it. 

With startling originality, The Fourth Turning illuminates the past, explains the present, and reimagines the future. Most remarkably, it offers an utterly persuasive prophecy about how America’s past will predict its future.

William Strauss and Neil Howe base this vision on a provocative theory of American history. The authors look back five hundred years and uncover a distinct pattern: Modern history moves in cycles, each one lasting about the length of a long human life, each composed of four eras—or "turnings"—that last about twenty years and that always arrive in the same order. 

First comes a High, a period of confident expansion as a new order takes root after the old has been swept away. Next comes an Awakening, a time of spiritual exploration and rebellion against the now-established order. Then comes an Unraveling, an increasingly troubled era in which individualism triumphs over crumbling institutions. Last comes a Crisis—the Fourth Turning—when society passes through a great and perilous gate in history. Together, the four turnings comprise history's seasonal rhythm of growth, maturation, entropy, and rebirth.

Strauss and Howe locate 1990s America as midway through an Unraveling, putting us currently in the era of Crisis. In a brilliant analysis of the post-World War II period, they show how generational dynamics are the key to understanding the cycles of American history. They draw vivid portraits of all the modern generations: the can-do G.I.s, the mediating Silent, the values-absorbed Boomers, the pragmatic 13ers, and the Millennials. Placed in the context of history's long rhythms, the persona and role of each generation become clear—as does the inevitability of a Crisis.

Whatever your stage of life, The Fourth Turning offers bold predictions about how all of us can prepare, individually and collectively, for America's next rendezvous with destiny.
The Associated Press calls them "The Entitlement Generation," and they are storming into schools, colleges, and businesses all over the country. They are today's young people, a new generation with sky-high expectations and a need for constant praise and fulfillment. In this provocative new book, headline-making psychologist and social commentator Dr. Jean Twenge documents the self-focus of what she calls "Generation Me" -- people born in the 1970s, 1980s, and 1990s. Herself a member of Generation Me, Dr. Twenge explores why her generation is tolerant, confident, open-minded, and ambitious but also cynical, depressed, lonely, and anxious.

Using findings from the largest intergenerational study ever conducted -- with data from 1.3 million respondents spanning six decades -- Dr. Twenge reveals how profoundly different today's young adults are -- and makes controversial predictions about what the future holds for them and society as a whole. But Dr. Twenge doesn't just talk statistics -- she highlights real-life people and stories and vividly brings to life the hopes and dreams, disappointments and challenges of Generation Me.With a good deal of irony, humor, and sympathy she demonstrates that today's young people have been raised to aim for the stars at a time when it is more difficult than ever to get into college, find a good job, and afford a house -- even with two incomes. GenMe's expectations have been raised just as the world is becoming more competitive, creating an enormous clash between expectations and reality. Dr. Twenge also presents the often-shocking truths about her generation's dramatically different sexual behavior and mores.

GenMe has created a profound shift in the American character, changing what it means to be an individual in today's society. Engaging, controversial, prescriptive, and often funny, Generation Me will give Boomers new insight into their offspring, and help GenMe'ers in their teens, 20s, and 30s finally make sense of themselves and their goals and find their road to happiness.
The America of the near future will look nothing like the America of the recent past.

America is in the throes of a demographic overhaul. Huge generation gaps have opened up in our political and social values, our economic well-being, our family structure, our racial and ethnic identity, our gender norms, our religious affiliation, and our technology use.

Today's Millennials—well-educated, tech savvy, underemployed twenty-somethings—are at risk of becoming the first generation in American history to have a lower standard of living than their parents. Meantime, more than 10,000 Baby Boomers are retiring every single day, most of them not as well prepared financially as they'd hoped. This graying of our population has helped polarize our politics, put stresses on our social safety net, and presented our elected leaders with a daunting challenge: How to keep faith with the old without bankrupting the young and starving the future.

Every aspect of our demography is being fundamentally transformed. By mid-century, the population of the United States will be majority non-white and our median age will edge above 40—both unprecedented milestones. But other rapidly-aging economic powers like China, Germany, and Japan will have populations that are much older. With our heavy immigration flows, the US is poised to remain relatively young. If we can get our spending priorities and generational equities in order, we can keep our economy second to none. But doing so means we have to rebalance the social compact that binds young and old. In tomorrow's world, yesterday's math will not add up.

Drawing on Pew Research Center's extensive archive of public opinion surveys and demographic data, The Next America is a rich portrait of where we are as a nation and where we're headed—toward a future marked by the most striking social, racial, and economic shifts the country has seen in a century.

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