For most colleges and universities in the U.S., the answer is a resounding, “Yep, nobody cares!” The demographic bubble of the millennials has burst and, all over the country, institutions are shutting down or merging with neighbors in a desperate attempt to survive. From higher-education alternatives that promise to prepare students for jobs to the big online for-profits that are grabbing an ever-increasing share of the rapidly shrinking pool of prospective students, there’s never been more competition, more pressure, and more noise in the marketplace. So yeah ... nobody cares.
But that doesn’t mean it’s time to give up hope. Written by a team of higher-ed marketing veterans, this book offers a new way forward. Called the OpenEDU Model, the tactics laid out here ditch the hype and focus on practical ways you can combine your hard-won marketing experience with cutting-edge technology in order to raise your institution’s profile, attract the students you want, and build a brand that will survive—and thrive—in the toughest higher ed market there’s ever been. They might not care now, but once you put the OpenEDU Model into action, they will.
About the author
Andres is a communicator. He ensures progress through connection, understanding, simplicity and clarity. As an adjunct professor at MICA's acclaimed MFA in Graphic Design, he works with the nation's most talented interactive designers. When he is not teaching, he runs idfive. As an accomplished usability and experience designer, Andres is always looking for ways to simplify, enhance and improve interfaces.
Andres' client work has been recognized with numerous awards, including numerous Webbies, Addies, CASEs, and IMAs. Other honors include AMA 4 under 40, Maryland's Best, smartCeO, and the New York Art Director's Club. He has a B.A. in sociology and communication from Goucher College, an M.A. in design from the University of Baltimore, and an M.B.A. from the Johns Hopkins University.
Sean was the founder of one of Baltimore's first Web development firms in 1995, the founding Dean of the School of Design and Media at Philadelphia University, and the co-author of one of the first books about the Web (the Mosaic Quick Tour series) in 1993.
Sean has published eight books about the Internet, technology, business, and video games, and writes regular columns for ClickZ.com (the leading online advertising industry website) and Publish.com, as well as contributing to magazines such as Wired, Revolution, Stim, and POV. He has undergraduate degrees in english and Psychology from UMBC, an MA in english Literature from the University of Maryland College Park, and a Doctorate in Communications Design from the University of Baltimore.