Sams Teach Yourself Google Analytics in 10 Minutes

Pearson Education
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Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it!

10 minutes is all you need to learn how to…

  • Quickly create a Google Analytics account and add Google Analytics to your site
  • Define goals and measure how well your site is achieving them
  • Track visitors from search engines, pay-per-click advertising, email, and other sources
  • Discover the pages your visitors view, how long they stay, and where they exit
  • Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files
  • Identify your best and worst content, and fix poorly performing pages
  • Improve your site by tracking error pages and broken links
  • Measure AdWords traffic, position, and e-commerce performance
  • Manage Google Analytics through the Dashboard
  • Customize Google Analytics to work more effectively with your site
  • Capture more accurate information by filtering out internal traffic
  • Choose the right reports and data, understand them, and act on what you learn
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Additional Information

Publisher
Pearson Education
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Published on
Jul 8, 2010
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Pages
240
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ISBN
9780132120777
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Language
English
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Genres
Business & Economics / Sales & Selling / General
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Content Protection
This content is DRM protected.
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Eligible for Family Library

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The only 100% B2B-focused guide to high-profit, low-cost digital marketing!

Finally, there’s a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You’ll start with planning, discovering how to choose your best platforms and strategies for customer acquisition, sales conversion, and retention. Next, master crucial execution skills for web, search, social, and mobile marketing, online advertising, email, blogs, YouTube, online PR, and more. Finally, discover exactly how to measure your effectiveness, refocus based on what you learn, and prepare for the newest developments in B2B digital marketing. Whether you’re a B2B marketer, product manager, sales professional, PR specialist, manager, or entrepreneur, this book will help you use new low-cost techniques to build stronger relationships, close more sales, and earn higher profits—starting today!

You’ll Learn How To:

• Define realistic, measurable goals for your B2B digital marketing initiative

• Segment your audience and identify the best digital platforms and vehicles for connecting with them

• Systematically address the entire B2B buying continuum: reach, acquisition, conversion, retention, and loyalty

• Create a flexible, actionable B2B digital marketing plan

• Design a website that helps B2B buyers quickly find exactly what they need

• Optimize your site for today’s search engines and today’s customers

• Use tailored, targeted email to reach more customers and prospects at lower cost

• Craft online advertising to reinforce organic search, support promotions, and attract web seminar participants

• Drive real value from Facebook, LinkedIn, Google+, and Twitter

• Effectively utilize blogs, podcasts, and streaming media

MICHAEL MILLER has written more than 100 nonfiction books, including The Ultimate Web Marketing Guide; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has established a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics. More information can be found at his website, www.molehillgroup.com.

“Most people just laugh when they hear that the secret to success is giving. . . . Then again, most people are nowhere near as successful as they wish they were.”
 
The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. Desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees sim­ply as the Chairman.
 
Over the next week, Pindar introduces Joe to a series of “go-givers”: a restaurateur, a CEO, a financial adviser, a real estate broker, and the “Connector” who brought them all together. Pindar’s friends teach Joe the Five Laws of Stratospheric Success and help him open himself up to the power of giving.
 
Joe learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns.
 
Imparted with wit and grace, The Go-Giver is a classic bestseller that brings to life the old proverb “Give and you shall receive.”
 
Nearly a decade since its original publication, the term “go-giver” has become shorthand for a defining set of values embraced by hundreds of thousands of people around the world. Today this timeless story continues to help its readers find fulfillment and greater success in business, in their personal lives and in their communities.
 
This expanded edition includes the text of the original business parable, together with a foreword by Arianna Huffington, a new intro­duction, a discussion guide, and a Q&A with the authors.
Book + 2 Hours of Free Video + Content Update Program


My Windows® 10 Computer for Seniors is an easy, full-color tutorial on the latest operating system from Microsoft. It includes 2 hours of FREE step-by-step video tutorials to help you learn how to navigate and customize the new Windows 10 desktop.


In addition, this book is part of Que’s Content Update Program. As Microsoft updates features of Windows 10, sections of this book will be updated or new sections will be added to match the updates to the software. The updates will be delivered to you via a FREE Web Edition of this book, which can be accessed with any Internet connection. To learn more, visit www.quepublishing.com/CUP.


Veteran author Michael Miller will help you learn to:

Set up your computer with no fuss or aggravation Get productive fast, even if you don’t have computer experience Use Windows’ new touch features if you have a touchscreen device Safeguard your privacy, and protect yourself from online scams Find, install, and use easy new Modern apps Display up-to-the-minute news, weather, and stock prices Use new SmartSearch to find everything faster on the Internet Discover reliable health and financial information online Make free Skype video calls to friends and family Use Facebook to find old friends and see what they’re up to Store your pictures, fix them, and share them with loved ones Read eBooks on your PC—even enlarge text for greater comfort Watch TV or movies with Netflix, Hulu Plus, or YouTube Enjoy your music, and discover great music you’ve never heard Fix your own computer problems without help

The DVD will contain 12 videos, each averaging 10 minutes each, for a total of approximately two hours of video instruction. The videos will show how to perform specific tasks in step-by-step function, or illustrate specific features visually. The following videos are included:


1. Connecting a New PC
Hands-on guide to making all the necessary connections -- speakers, mouse, keyboard, monitor, USB peripherals.

2. Getting to Know Windows 10
General tour of Windows 10 and most useful features.

3. Personalizing Windows
Presenting all of Windows 10's customizable interface features.

4. Making Windows Easier to Use
Examining Windows 10's Ease of Access features

5. Browsing and Searching the Web
Using the new Edge browser (and Google search engine) to browse and search the Internet

6. Protecting Yourself Online
Tips and advice for safe and secure use of the Internet and email

7. Sites for Older Users
Presenting the best websites for older users

8. Sending and Receiving Email
Sending and receiving email with Win10's Email app (and a little bit on Gmail, too)

9. Connecting with Facebook
Basic guide to Facebook for older users

10. Editing and Sharing Digital Photos
Using Win10's Photos app to manage and edit digital photos.

11. Watching Movies and TV Shows on Your PC
How to use Netflix, Hulu, YouTube, and other sites to watch streaming video online.

12. Working with Files and Folders
Basic file/folder management.

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