Consultative Selling Skills for Audiologists outlines a specific system that blends several innovative clinical tests, such as the QuickSIN and Acceptable Noise Level test, with proven interpersonal communication strategies that enhance the audiologist's persuasiveness in a commercial working environment. Based on nearly 20 years of experience, the author shares case studies to illustrate common clinical scenarios routinely encountered in a busy dispensing practice, and how a selling system can help increase effectiveness.
Whether you are a recent Au.D graduate or a seasoned hearing health care professional, this book is packed with plenty of useful, patient-centered strategies to help you excel in your clinic when you are knee-to-knee with any patient. The path to professional independence and financial security largely rests with your ability to sell. By blending the art of effective communication with innovative pre-fitting clinical tests,Consultative Selling Skills for Audiologists will provide you with the tools you need to be a more successful audiologist in a either commercial or medical environment.
Quality in Audiology provides a detailed road map for how both clinicians and business managers alike can apply various components of Six Sigma, Total Quality Management and other quality initiatives to improve both the delivery of services to patients and the overall performance of their practice. It covers everything from the reception area to the marketing and operations of the practice. This book provides readers with several tools as well as a step-by-step plan for improving quality across all facets of their practice.
The introduction to the text describes the importance of communication skills to audiologic practice. This section highlights important aspects of communicating in a clinical setting, including forces affecting reporting guidelines, privacy considerations, and the use of electronic medical records. The next section provides readers with fundamental principles that provide a framework for critically thinking about communication. These universal principles can be applied as a model to all areas of clinical communication. The text then leads the readers through application of these principles in the two most common methods of clinical communication: talking and writing. These skills are discussed specifically in relation to clinical audiologic practice, in the realms of both diagnostic and audiologic intervention paradigms. Examples reflective of real-world encounters are provided. The text also provides abundant examples of audiologic reports that can be utilized as templates in audiologic practice.
This practical text strives to further the autonomy of the profession by presenting an A-to-Z approach for creating and implementing marketing plans and budgets in both for-profit and not-for-profit settings. Additionally, a key focus of this text is how to incorporate new and emerging social media tools as part of a comprehensive marketing strategy to appeal to a broader patient base.
This text also describes how rapid advances in technology, including the Internet as well as new visual and auditory technologies, have not only created opportunities for Deaf people to influence how technology can be used, but additionally has become a powerful force in influencing the behavior of Deaf individuals within diverse national and international societies. This has created opportunities for incorporating diversity and international perspectives into Deaf culture. Within each chapter are multiple vignettes, examples, pictures, and stories to enhance content interest for readers and facilitate instructor teaching. Theories are introduced and explained in a practical and reader-friendly manner to ensure understanding, and clear examples are provided to illustrate concepts.
In addition, students of American Sign Language and Deaf studies will find an introduction to possible opportunities for professional and informal involvement with ASL/Deaf culture children and adults. Deaf Culture fills a unique niche as an introductory text that is accessible and straightforward for those beginning their studies of the Deaf-World.
* Strong focus on including different communities within Deaf culture
* Thought-provoking questions, illustrative vignettes, and examples
* Theories introduced and explained in a practical and reader-friendly manner
* Written by Deaf and hearing authors with extensive teaching experience and immersion in ASL and Deaf culture
Disclaimer: Please note that ancillary content (such as documents, audio, and video, etc.) may not be included as published in the original print version of this book.