How To Create Successful Events To Grow Your Brand

Cathy Xiao Chen

Nov 2024 · Cathy Xiao Chen

About this ebook

In HOW TO: CREATE SUCCESSFUL EVENTS TO GROW YOUR BRAND, Cathy Xiao Chen introduces The Business Event CanvasTM, a powerful new approach to designing business events with purpose and precision. Developed from her years of experience managing impactful events, Cathy’s framework simplifies the complexities of event planning, making it accessible to professionals across industries. This book offers a step-by-step guide for crafting events that not only engage but also deliver measurable business outcomes.

From defining your event’s core objectives and aligning with company goals to building targeted communication plans and post-event strategies, Cathy provides a clear path to success. Packed with data-driven insights and practical tools, The Business Event CanvasTM transforms event planning from a logistical challenge into a strategic opportunity, ensuring every detail contributes to your brand’s success.

Whether you’re an event manager, marketing professional, or business leader, this book equips you with a structured approach to creating unforgettable events that drive impact and leave lasting impressions. 

Ratings and reviews

I rarely leave reviews but this time I had to. I'm new to event planning, but being both a product manager and serial start-up founder I've come to realize that this is a skill I need to improve in order to create a community and raise brand awareness. I'm a allergic to authors who drag out their points to fill the pages. Not this book. This is extremely logical, analytical and straight to the point in a way which gives me a really clear mental map about how to approach event management.

"How to Create Successful Events to Grow Your Brand" by Cathy Xiao Chen is a must-read for anyone new to event planning. The book’s standout feature is the Business Event Canvas™, a powerful framework that breaks down the complexities of event planning into clear, actionable steps. From defining purpose and setting SMART goals to engaging stakeholders and crafting memorable experiences, the methodology ensures events are not just well-organized but also impactful. Chen’s emphasis on purpose-driven planning is particularly inspiring. Backed by real-world examples and data, the book demonstrates how aligning events with business objectives can enhance attendee engagement, brand loyalty, and ROI. Her practical tips and strategies make it accessible for beginners while offering valuable insights for seasoned professionals. Whether you’re a small business owner, marketer, or aspiring organizer, this guide delivers the tools you need to host successful, results-driven events.

How many times have you been to an event and left after a forgettable speech with a stack of pamphlets and a few business cards that go directly into the recycling bin? It sucks to attend these boring wasteful events, it's even worse to organize them. This book helps event organizers make high quality and impactful events. I only wish I and many others had this book sooner! It's thoughtful, articulate and useful. I highly recommend it.

About the author

Cathy Xiao Chen is an event management professional. With a background in hospitality and a strong connection to Stockholm’s dynamic startup ecosystem, Cathy now dedicates her expertise to photography and empowering event managers through her innovative framework, The Business Event CanvasTM.

As a passionate advocate for effective event design, Cathy understands the power of purposeful gatherings in driving business outcomes and creating meaningful connections. Her work is characterised by a unique blend of strategic thinking and creativity, enabling her to deliver compelling event experiences that resonate with diverse audiences and inspiring others to achieve exceptional results in their event initiatives.