Italy Inside: An Experience Expo 2015 Preview

Vox Fabrica

The world of industrial and handscraft Italian production is waiting for You on the pages of Italy Inside, the first online guide to b2b excellence "Made by Italians"

Italy Inside is a virtual journey to discover products and technological innovations from small and medium-sized Italian companies on world markets.

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About the author

VoxFabrica.it is the editorial platform of services for information and communication of the 500,000 small and medium-sized Italian companies, through the report and the promotion of their stories of excellence. The web mag VoxFabrica.it is storytelling, corporate culture, testimony of the talent and genius of many small and medium entrepreneurs, artisans, inventors and innovators. Over time Vox Fabrica has become a catalyst for business skills, aggregating under the brand Forfabrica an integrated system of tools in the field of Communication and Marketing in support of SME development. Voxfabrica.it is media partner of ExpoExperience.it project, which proposes to Italian and foreign companies strategies, services and tools to exploit the opportunities for visibility and promotion of Expo 2015.

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Additional Information

Publisher
Vox Fabrica
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Published on
Feb 13, 2015
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Pages
105
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Language
English
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Genres
Business & Economics / Corporate & Business History
Business & Economics / General
Business & Economics / Industries / General
Business & Economics / New Business Enterprises
Business & Economics / Small Business
Technology & Engineering / Electronics / General
Technology & Engineering / Environmental / General
Technology & Engineering / General
Technology & Engineering / Industrial Technology
Technology & Engineering / Mechanical
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Content Protection
This content is DRM protected.
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Available on Android devices
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The Challenge
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

The Standards
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.

The Comparisons
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?

Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.

The Findings
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:

Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.

“Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.”

Perhaps, but who can afford to ignore these findings?

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With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts.

Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.

Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love.

The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

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