Equally important, he provides inside tips for how to become an integral part of the publisher's marketing and sales efforts. The book also gives pointers on nontraditional arrangements such as self- and subsidy-based publishing.
The book's many valuable tools include sample contract language, a fully annotated book proposal, and exercises to help authors identify what they may be doing right and wrong. With abundant humor and unparalleled insight, Brown debunks the myths and misconceptions in favor of trustworthy and effective advice."
The discussion ranges considerably beyond scholarly publications into communication as a whole, encompassing a wide range of issues from cable and satelite television control to specialized issues in copyright legislation, the prize system in publishing, and the definition of standards of the industry. This new edition, expanded by fully one third, expands on such themes, and in addition deals with Horowitz's new research on the history of social science publishing.
The first edition, published in 1986, was described by WE. Coleman as "a marvelous book which indeed offers a realistic analysis of publishing." John P. Dessauer declared that "no one thinking seriously about the future of scholarly communication can afford to ignore his work, in particular his treatment of basic issues." Joseph Gusfield "(Los Angeles Times), "in his review, noted that "Horowitz is alive to the possibilities and barriers for academics to reach a wider audience and for lay persons to utilize scholarship. Both groups can learn much from this intelligent book." And Philip G. Altbach "(Scholarly Publishing) "concluded his review by saying that "Communicating Ideas ""will be of interest not only to publishers and editors, but also to librarians and to sociologists of science."
Chapters and contributors to "The Book in the United States Today "include: "A Religious Country Reflected in its Publishing Industry" by Werner Mark Linz; "Children's Books: 500 Million a Year" by Charles E. Gates; "U.S. School Publishing" by Cameron S. Moseley; "The Paperback Conquest of America" by Betty Ballantine; "Medical Publishing in the U.S." by Eric J. Newman; "The U.S. College Textbook" by Robert R. Worth; "The American University Library" by Hendrik Edelman; and "Between Academe and the Marketplace: University Presses Face the 21st Century" by Naomi B. Pascal.
In the postscript, Gordon Graham discusses one of the defects of the U.S. book industry today, a shortage of collective memory. The common ground of the industry, he writes, is seen in securing legal rights and political advantage, not in any ideological attachment to the shared product, its history or its culture. "The Book in the United States Today "provides important information for publishers, librarians, authors, and book sellers.
After reviewing logic and methodological approaches, broad guidelines are used to place science in a social context. Examples from life sciences illustrate the implementation of logic, methodology, and guidelines in forty-five brief case studies. Each study includes comments on quoted and paraphrased passages from a single article or book. Cross-references facilitate the assimilation of lessons from the text. Students, researchers, and scholars in biology, biomedicine, philosophy, and ethics as applied to the life sciences will find this guide useful in improving their research and writing skills.
Sun's intention is not opposition. He evokes the country's founding premises, the principal power of the proletariat, and the pattern of early, market economy successes to chisel away at entrenched centralism and lingering feudalism. This collection offers rare entry into the mind of an exceedingly brave and principled man who-for 20 years-has declared those principles through unmitigating difficulty and dullness. An important think-piece for all scholars and researchers involved with press freedoms and contemporary China.