Guerrilla Marketing For Dummies

John Wiley & Sons

Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost-effective game plan for getting your customers’ attention and keeping it!

This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You’ll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign. Discover how to:

  • Reach customers wherever they are
  • Develop a cohesive guerilla-marketing campaign
  • Capitalize on the hottest trends
  • Cut through the constant marketing clutter
  • Make products and brands stand out
  • Use buzz, viral, grassroots, and experiential marketing
  • Write a great press release
  • Create opportunities for partnership and tie-ins
  • Find budget-friendly ways to go guerilla
  • Build a powerful online presence
  • Work with existing contacts, publicists, and the press

You can enter the guerilla jungle and emerge with the lion’s share of the sales! Let Guerilla Marketing For Dummies show you how.

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About the author

Jonathan Margolis and Patrick Garrigan bring the expertise that they've developed within the michael alan group, a recognized leader in nontraditional marketing. Holding more than 2,000 events annually, the firm works primarily with entertainment and lifestyle brands, specializing in innovative, street-level initiatives across the country.

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Additional Information

Publisher
John Wiley & Sons
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Published on
Nov 24, 2008
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Pages
384
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ISBN
9780470457801
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Features
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Language
English
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Genres
Business & Economics / Marketing / General
Political Science / Public Affairs & Administration
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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