Search Engine Optimization For Dummies: Edition 5

John Wiley & Sons

Increase your online ranking with this beginner guide to SEO!

Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you?ll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among search engines and draws high-volume traffic.

  • Covers search engine basics to help you get started
  • Introduces new coverage on content marketing and reuse, new tracking tools, platform management, and reputation management
  • Details ways to build search-engine friendly sites, register your site with directories and indexes, and use analysis tools to track results
  • Explains how to use link popularity in order to boost rankings
  • Zeroes in on advertising your site by using pay-per-click options

Search Engine Optimization For Dummies, 5th Edition is the fun and friendly place to start learning how to move your site to the top of the rankings.

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About the author

Peter Kent is an e-commerce consultant specializing in search engine optimization. Peter has provided consulting services to companies such as TowerRecords.com, Zillow, and hundreds of small and medium-sized businesses.
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Additional Information

Publisher
John Wiley & Sons
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Published on
Jul 3, 2012
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Pages
456
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ISBN
9781118396124
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Features
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Language
English
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Genres
Computers / Internet / General
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Peter Kent
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