With Athwal’s 26 years of combined experience in family business advisory, human capital management and entrepreneurship, he will ensure that you avoid the mistakes many family firms make, as he reveals his strategies, processes, systems and techniques to get it right and not leave it to random chance to build that 100-plus-year family business legacy.
In this book, you’ll learn:
– About your “DNA profile” and how it impacts other family members, professional teams and your overall business
– How to build family structures and create the right job roles aligned to multi-generational challenges and your succession planning needs
– About the blockages that stop 97% of family businesses in creating a sustainable legacy
– How to build a family vision and values charter
– How to evaluate your human capital and build world-class dream teams with 90% accuracy, so your business assets continue to grow
Reg Athwal is the founding partner and MD of RTS Global Partners, the leading family business advisory firm in Africa, the Middle East and South Asia with 50- plus members in 8 countries, with headquarters in Dubai, UAE. He is a world-certified public speaker in family business and has delivered sessions to over 3 million people in 60 countries since 2002.
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.