Drawing on examples from across the social sciences, this book covers everything you need to know to plan, implement, and analyze the results of population-based survey experiments. But it is more than just a "how to" manual. This lively book challenges conventional wisdom about internal and external validity, showing why strong causal claims need not come at the expense of external validity, and how it is now possible to execute experiments remotely using large-scale population samples.
Designed for social scientists across the disciplines, Population-Based Survey Experiments provides the first complete introduction to this methodology.
- Offers the most comprehensive treatment of the subject
- Features a wealth of examples and practical advice
- Reexamines issues of internal and external validity
- Can be used in conjunction with downloadable data from ExperimentCentral.org for design and analysis exercises in the classroom