Areté: Activate Your Heroic Potential

Brian Johnson

Nov 2023 · Blackstone Publishing

About this ebook

Recommended reading for elite CEOs and top performers, Areté delivers fast, actionable wisdom in quick, accessible micro-chapters designed for busy professionals, athletes, and anyone seeking measurable personal growth.

Join thousands of high achievers transforming their lives with Areté by Brian Johnson—a daily roadmap to living at your best. With 451 bite-sized insights inspired by ancient Stoic philosophers and backed by modern science, this book provides practical tools you can implement on the go. Track your progress with the free Heroic app & watch your transformation unfold.

What Is Areté?

Rooted in ancient wisdom, Areté—often translated as “virtue” or “excellence"—is about living at your highest potential, moment by moment. This isn’t abstract theory, it’s a guide to real-world habits that lead to lasting success and fulfillment.

What You’ll Learn:

Wisdom: Practical insights to thrive personally and professionally.

Discipline: Mental toughness to overcome procrastination and self-doubt.

Courage: Tools to make bold decisions and embrace challenges.

Gratitude: A simple yet powerful way to boost happiness and perspective.

Hope: Strategies for setting meaningful goals and sustaining motivation.

Curiosity: A growth mindset to explore new opportunities and ideas.

Zest: Energy-building habits that fuel a purposeful, vibrant life.

Why It Works:

Brian Johnson, founder and CEO of Heroic, has trained over ten thousand coaches in over one hundred countries. Drawing on decades of research, he distills complex ideas into actionable steps anyone can apply.

Dr. Phil Stutz, author of The Tools and featured in Netflix’s Stutz, says:

“Commit to this training & you will gain the ability to transform your biggest challenges into unstoppable courage, endless enthusiasm, & an unshakable faith in the future. This book will change your life.”

Ready to make meaningful changes? Areté offers the tools to get there. Order your copy today, download the Heroic app, and start making progress in moments, not months.

Ratings and reviews

This is overall incredible. Brian has done the deep learning from hundreds, if not thousands, of authors, coaches & philosophers, as well as his wife and kids, and connected it all here, in Areté. This is the modern day philosopher.

About the author

Brian Johnson is the Founder and CEO of Heroic Public Benefit Corporation. He’s 50% philosopher, 50% CEO, and 101% committed to helping create a world in which 51% of humanity is flourishing by the year 2051. As a Founder/CEO he’s raised $25M+, made crowdfunding history, and built and sold two social platforms. As a philosopher/teacher, he’s helped millions of people from around the world, trained 10,000+ Heroic Coaches from 100+ countries and created a protocol that science says changes lives. He lives in the country outside Austin, Texas, with his wife, Alexandra, and their two kids, Emerson and Eleanor.

Phil Stutz graduated from City College in New York and received his MD from New York University. He worked as a prison psychiatrist on Rikers Island and then in private practice in New York before moving his practice to Los Angeles in 1982.