The Service Business Bible
About this ebook
The book is written by two co-founders of QuoteIQ who built their own seven-figure service businesses before building software to run them. Mike Vidan grew a pressure washing company to seven figures and built a landscaping company over a decade. Justin Rogers built multiple service businesses with a background in lead generation, digital marketing, and automation. Every chapter is built on decisions they made, mistakes they paid for, and systems they actually use — not academic theory.
The thirteen chapters cover the full lifecycle of a service business: forming an LLC, building a brand, setting up a Google Business Profile, pricing services profitably, landing the first ten customers, answering every call, marketing without a big budget, following up systematically, and building the operational systems that allow an owner to step back from the day-to-day.
The core message is direct: most service businesses fail not because the owner lacks skill, but because they lack systems. This book fixes that.
Co-authored by Mike Vidan and Justin Rogers, co-founders of QuoteIQ. Vidan is also the author of Marketing Domination, The Marketing TuneUp, and Built to Run: The Contractor's Complete Guide to Marketing, Selling, Hiring, and Building a Business That Works Without You. Available on Amazon and Google Books.
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About the author
Mike Vidan is an entrepreneur, author, and co-founder of QuoteIQ, a field service CRM built for home service contractors. He is also the owner of All American Pressure Cleaning, a Savannah, Georgia-based pressure washing company with over 25 years in operation and eight-time winner of Best in Savannah. Vidan is the founder of Field Service Entrepreneur (FSE), a business training platform serving contractors across multiple trades, and runs a YouTube channel with over 580,000 subscribers focused on service business growth. He is a Citadel graduate and the author of multiple books including Marketing Domination, The Marketing TuneUp, and The Service Business Bible. Vidan has since authored additional titles including his most recent release, Built to Run: The Contractor's Complete Guide to Marketing, Selling, Hiring, and Building a Business That Works Without You. His work focuses on helping small service business owners build profitable, scalable operations through practical marketing, sales, and business systems — drawn entirely from his own experience in the field, not academic theory.
Justin is a serial entrepreneur, pressure washing business owner, and one of YouTube’s most-watched voices on self-employment and side hustles. His channel has accumulated over 744,000 subscribers and half a billion views, making him a go-to resource for anyone looking to start or scale a service business. Justin mastered content creation and Facebook advertising strategies for service businesses before teaming up with Mike to build QuoteIQ. His relentless focus on helping people achieve financial freedom through service businesses drives QuoteIQ’s mission every day.
