Mobile Marketing For Dummies

John Wiley & Sons

Straightforward advice on building and launching a mobile marketing plan

Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more.

  • Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch
  • Covers activating a plan using voice, text, e-mail, and social media campaigns
  • Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties

Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.

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Additional Information

Publisher
John Wiley & Sons
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Published on
Sep 14, 2010
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Pages
360
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ISBN
9780470929513
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Features
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Language
English
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Genres
Business & Economics / E-Commerce / Internet Marketing
Technology & Engineering / General
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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