the clothes she had on, author AK Taylor fought for survival with trying to
market her books on a small budget. After two years of trial and error,
reworking, refining, and reaching out, she has created the first survival guide
for book marketing compiled of great tools and resources that can be used by
any author during the rough times.
Comparing the book marketing wilderness with the real wilderness is how Taylor viewed the
publishing world around her. Growing up in the woods and learning survival
skills has given her this unique viewpoint for a different kind of world. When
she started her search for information, a book marketing survival guide didn’t
Here's what's inside:
Amazon hacks: how to get more out of your Amazon page and sell more books.
How to get more reviews for your book.
Selling on Pinterest
Turning your website into a 24/7 sales machine
...and much, much more!
Creating your own business blog is a powerful way to build your brand as the industry expert in your market. Blogs, if used correctly, are the most powerful SEO tool available. You will learn the technique of SEO blogging.
Blogs are the natural way to add keyword rich content to your website on a regular basis. This is a great strategy if your website is small (5-10 pages), or if it’s more graphical and lacks text content.
Blogs are a natural link magnet that attracts inbound links if you write interesting, original and engaging posts. Adding “linkable” content to your site is the natural link building method. Link building is the most important aspect of search engine optimization (SEO) today. Experts have long said “content is king.” Blogs add content to your website on a regular basis and then they broadcast your message to the world via RSS.
In December of 1992, there were only 50 websites on the Internet. By June 2011, this has grown to over 340 million websites2. The World Wide Web continues to be more competitive. Most businesses have a website. . . or at least should. How do you compete and standout from the crowd?
The World Wide Web is like the largest trade show on earth. It is a marketplace that has 2.1 billion people attending globally3. It has over 340 million booths in the form of websites. This is 6 people for every booth (website). It truly is a place where every conceivable product and service is researched bought and sold.
According to a 2009 study by WebVisible and Nielsen Online, only 44% of small businesses have a website. Yet in today’s marketing landscape, every business today should have an online presence. Once online, each business needs a traffic strategy to promote their websites to Google. Blogs are the answer.
According to a Hubspot study of 1531 of their small and medium sized business customers, blogging shows some real benefits in the study, 795 businesses blogged and 736 didn’t. These results were received by the companies that blogged:
55% more visitors: Blogs broadcast their message via RSS rather than passively waiting for search engines to spider and index them. Regular blogging attracts new visitor traffic. More traffic arriving to a website means more visitors that could be converted to buyers or leads.
97% more inbound links: Blog naturally attract links because their content is new and original. Other bloggers will reference other blogs and websites with a link to support what they are blogging about.
434% more indexed pages: Each blog posting produces a new page. This is why adding a blog to an existing website is a great way to grow the size of a website with keyword rich content. Larger sites are usually rewarded with higher search engine rankings.
Blog marketing gives businesses other tangible results. Blogs build your brand awareness and build you as an authority in your market. Blogs build rapport with your audience as well as a relationship of trust. This makes you the natural person they turn to for help.
In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency.
Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana.
The newest edition of The Zen of Social Media Marketing gives you:
- A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page
- A proven process to attract followers and fans and convert them into customers and clients
- The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more
- Innovative tips for mobile design
- Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO
- All-new information on why, when, and how to use online advertising
- Why self-expression is the true driver of social media use and how to leverage it for your business
- Insights from dozens of leading online marketers and entrepreneurs, with strategies for success
Are you ready to make your mark on the Internet with a personal blog, but aren't quite sure where to start? Blogging For Dummies gives you the lowdown on blogging basics, the anatomy of a good blog, and all the tools you need to get started. Plus, you'll find advice on choosing a blog topic, picking a domain name and host, writing your first blog post, planning an editorial calendar, and much more.
Whether you're interested in casual blogging or creating a more professional online presence, Blogging For Dummies covers it all—and makes it easier than ever to put your thoughts and words out to the masses. Updated to include coverage of the latest trends and techniques in the blogosphere—like technology changes in blogging software and social media—it helps you choose a blogging platform, use SEO effectively to drive traffic to your blog, create content that's pinnable and shareable, and integrate your blog with social media through plug ins. Best of all, you'll discover how you can make real money from your passion and become a professional blogger. Choose a blogging topic and platform Use your blog to build your personal brand Monetize your blog through advertising and sponsorships Create content that easily integrates with social media
Blogging is a great way to express yourself, build and audience, and test out your ideas, and Blogging For Dummies will help you jump in with both feet!
I have come across 3 kinds of people when it comes to social media. The first are ‘all over it like a rash’, the second ‘dip in and out’ and the third set up a profile page and then walk off into the sunset. Happily ever after?
Only half of what they could say is being said. The other half has been left open for someone else to fill in the gaps. #fail.
If you are in charge of a social media platform for yourself, a business or even your friend or family member, then you are pretty much, an Inbound Marketer and you have a say in that person’s online success. That makes you very important.
Unless you are Marks & Spencer and you have a Digital PR company handling your entire online PR, it is up to us to drive sales and manage the social media channels available to us in 2012.
This is now, easier than ever and we are constantly thinking up weird and wonderful ideas on how to portray good content to our audiences in a magical way that has never been done before.
This book will show you how.
USE BLOGGING TO SUPERCHARGE SALES, CUSTOMER LOYALTY, INNOVATION, AND PROFITS
Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more—building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Starbucks, ING Direct, Procter & Gamble, and Tumblr.
WHATEVER YOUR ROLE IN THE BUSINESS, YOU’LL LEARN HOW TO:Launch a blog that truly represents the best of your business Create a comprehensive, long-term blogging strategy to maximize
the return on investment (ROI) from your blog Staff your blogging initiative Integrate blogs with other offline and online marketing programs,
including social networking websites Use your blog to drive customers and prospects to the business Push up-to-the-minute information to customers via RSS Build a thriving online community—and learn from what it tells you Manage comments (and decide whether to have them) Operate successful contests and sweepstakes campaigns on your blog Utilize podcasts, vlogs, microblogging, and other new techniques Gain business value from hot new Web 3.0 technologies, including widgets,
mashups, personal agents, and the Semantic Web Track your blog performance, spot and respond to trends, and translate and
report data you receive from your blog