New technology, social media and other marketing and promotion platforms demand that companies in the industrial sector not only keep up with, but surpass their competition in this new environment. Putting your head in the sand while business deteriorates or doubling down on old methods won’t help you beat competitors and remain relevant. You can only do that by recognizing that technology is here to stay and deciding to join The Industrial (Marketing) Revolution.
I have come across 3 kinds of people when it comes to social media. The first are ‘all over it like a rash’, the second ‘dip in and out’ and the third set up a profile page and then walk off into the sunset. Happily ever after?
Only half of what they could say is being said. The other half has been left open for someone else to fill in the gaps. #fail.
If you are in charge of a social media platform for yourself, a business or even your friend or family member, then you are pretty much, an Inbound Marketer and you have a say in that person’s online success. That makes you very important.
Unless you are Marks & Spencer and you have a Digital PR company handling your entire online PR, it is up to us to drive sales and manage the social media channels available to us in 2012.
This is now, easier than ever and we are constantly thinking up weird and wonderful ideas on how to portray good content to our audiences in a magical way that has never been done before.
This book will show you how.
Facebook, Twitter, and LinkedIn likely represent a collection of your best customers, making viral social networking an important promotional tool for your business. Facebook commands 41 percent of all social networking traffic, with more than 500 million members worldwide, and itâe(tm)s growing rapidly. Twitter has 175 million registered users, and the majority of them use the network while on the go, making it ideal for announcing last-minute promotions or other incentives. In addition, 58 percent of Twitterâe(tm)s members earn at least $60,000 a year, and nearly 52 percent of LinkedIn members have household incomes of $100,000 or more.
This book will provide you with a list of topics to get you started and show you how to persuade this rapidly growing and influential audience by creating and sharing the right content. You will also learn how to measure your results using Google Analytics and manage your social networking efforts in just ten minutes a day. Each chapter concludes with a step-by-step checklist that will make following the process straightforward and non-technical. This book also includes several real-world success stories and a frequently asked questions section, so you can learn from the experiences of other business owners and managers.
Author Stephen Woessner is an online marketing expert, business owner, best-selling author, and frequent public speaker. In addition, Woessner manages the non-credit business education programs at the University of Wisconsin-La Crosseâe(tm)s Small Business Development Center. Woessner has also owned four businesses, which gives him a unique perspective concerning the time and cash constraints faced by business owners and managers every day.
Woessner has been quoted in Inc. Magazine, E-Commerce Times, BtoB Magazine, the Milwaukee Journal Sentinel, the Journal of e-Business, and other media for his insights regarding SEO and other online marketing trends. His first book, titled The Small Business Ownerâe(tm)s Handbook to Search Engine Optimization, reached as high as the No. 3 best-selling book on Amazon.com in the United States, No. 1 on Amazon.com in the United Kingdom, and No. 16 on Amazon.com in France for its category.
Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Think about it. Audience. Income. Recognition.
This is the book that gives you proven, step-by-step strategies to turn social media into your most effective sales engine.
I wrote Writer's Platform specifically to help writers and bloggers like you to build effective, virtually cost-free social media platforms. Writer's Platform is your easy-to-follow, comprehensive and proven resource to making sure your book becomes the online sales success it deserves to be -- instead of just one more great book no one's ever heard of or read.
The choice is yours. And, for just $4.99, it's hard to make the wrong one.
Sell more. Sell faster. Cultivate a large audience. Build your Brand. All online. All within 90 days.
How to launch a book successfully using only social media; How to make sure your book lives up to the hype you're about to build;
90-day calendar where I show you what you need to do every day to succeed.
Real Testimonials from Readers of this Book:
M. Knapp, Amazon reviewer.
Austin Briggs refreshingly delivers upon this promise in a concise, unhindered presentation without any annoying fluff or blustering boasting regrettably too common among many authors trying to sell their how-to book of the day.
I am C, Not X, Amazon reviewer. To be truthful, I have skimmed many books on "how to publish and market new books" and most of them were a waste of time, repeating the same old information. So, I didn't expect much from this book, but was very surprised! This book is wonderful!
bkmcavoy, Amazon reviewer.
Social media success is not about numbers. It's about conversations and relationships. It's about getting to know your customers, your friends and neighbors and yes, even your competitors! Build good strong relationships, have lots of conversations, and your social media efforts will be successful.
This book is a launch pad for successful social media engagement. It shows how to identify the right networks, find the influencers, the people you want to talk to and which tools will work the best for you. It gives you guidelines to building a successful strategy and explains how social media works to build your business, drive traffic to your website and enhance your customer service efficiency.
'Social Media Success!' will be your guide to getting started in many of the top networks and building a cohesive plan to be as efficient as possible with your valuable time and resources. Learn from real life cases of businesses large and small who have successfully used social media networks and strategies to grow their businesses, improve customer service, raise funds and even find employment using these tools.