I have come across 3 kinds of people when it comes to social media. The first are ‘all over it like a rash’, the second ‘dip in and out’ and the third set up a profile page and then walk off into the sunset. Happily ever after?
Only half of what they could say is being said. The other half has been left open for someone else to fill in the gaps. #fail.
If you are in charge of a social media platform for yourself, a business or even your friend or family member, then you are pretty much, an Inbound Marketer and you have a say in that person’s online success. That makes you very important.
Unless you are Marks & Spencer and you have a Digital PR company handling your entire online PR, it is up to us to drive sales and manage the social media channels available to us in 2012.
This is now, easier than ever and we are constantly thinking up weird and wonderful ideas on how to portray good content to our audiences in a magical way that has never been done before.
This book will show you how.
New technology, social media and other marketing and promotion platforms demand that companies in the industrial sector not only keep up with, but surpass their competition in this new environment. Putting your head in the sand while business deteriorates or doubling down on old methods won’t help you beat competitors and remain relevant. You can only do that by recognizing that technology is here to stay and deciding to join The Industrial (Marketing) Revolution.
Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.
The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as:Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free Online Examination!
The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!
Think about it. Audience. Income. Recognition.
This is the book that gives you proven, step-by-step strategies to turn social media into your most effective sales engine.
I wrote Writer's Platform specifically to help writers and bloggers like you to build effective, virtually cost-free social media platforms. Writer's Platform is your easy-to-follow, comprehensive and proven resource to making sure your book becomes the online sales success it deserves to be -- instead of just one more great book no one's ever heard of or read.
The choice is yours. And, for just $4.99, it's hard to make the wrong one.
Sell more. Sell faster. Cultivate a large audience. Build your Brand. All online. All within 90 days.
How to launch a book successfully using only social media; How to make sure your book lives up to the hype you're about to build;
90-day calendar where I show you what you need to do every day to succeed.
Real Testimonials from Readers of this Book:
M. Knapp, Amazon reviewer.
Austin Briggs refreshingly delivers upon this promise in a concise, unhindered presentation without any annoying fluff or blustering boasting regrettably too common among many authors trying to sell their how-to book of the day.
I am C, Not X, Amazon reviewer. To be truthful, I have skimmed many books on "how to publish and market new books" and most of them were a waste of time, repeating the same old information. So, I didn't expect much from this book, but was very surprised! This book is wonderful!
bkmcavoy, Amazon reviewer.
Creating your own business blog is a powerful way to build your brand as the industry expert in your market. Blogs, if used correctly, are the most powerful SEO tool available. You will learn the technique of SEO blogging.
Blogs are the natural way to add keyword rich content to your website on a regular basis. This is a great strategy if your website is small (5-10 pages), or if it’s more graphical and lacks text content.
Blogs are a natural link magnet that attracts inbound links if you write interesting, original and engaging posts. Adding “linkable” content to your site is the natural link building method. Link building is the most important aspect of search engine optimization (SEO) today. Experts have long said “content is king.” Blogs add content to your website on a regular basis and then they broadcast your message to the world via RSS.
In December of 1992, there were only 50 websites on the Internet. By June 2011, this has grown to over 340 million websites2. The World Wide Web continues to be more competitive. Most businesses have a website. . . or at least should. How do you compete and standout from the crowd?
The World Wide Web is like the largest trade show on earth. It is a marketplace that has 2.1 billion people attending globally3. It has over 340 million booths in the form of websites. This is 6 people for every booth (website). It truly is a place where every conceivable product and service is researched bought and sold.
According to a 2009 study by WebVisible and Nielsen Online, only 44% of small businesses have a website. Yet in today’s marketing landscape, every business today should have an online presence. Once online, each business needs a traffic strategy to promote their websites to Google. Blogs are the answer.
According to a Hubspot study of 1531 of their small and medium sized business customers, blogging shows some real benefits in the study, 795 businesses blogged and 736 didn’t. These results were received by the companies that blogged:
55% more visitors: Blogs broadcast their message via RSS rather than passively waiting for search engines to spider and index them. Regular blogging attracts new visitor traffic. More traffic arriving to a website means more visitors that could be converted to buyers or leads.
97% more inbound links: Blog naturally attract links because their content is new and original. Other bloggers will reference other blogs and websites with a link to support what they are blogging about.
434% more indexed pages: Each blog posting produces a new page. This is why adding a blog to an existing website is a great way to grow the size of a website with keyword rich content. Larger sites are usually rewarded with higher search engine rankings.
Blog marketing gives businesses other tangible results. Blogs build your brand awareness and build you as an authority in your market. Blogs build rapport with your audience as well as a relationship of trust. This makes you the natural person they turn to for help.