Marketing Kit for Dummies: Edition 3

For Dummies

The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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About the author

Alexander Hiam has authored more than 20 popular books on business and served as a professor at the business school at the University of Massachusetts, Amherst. His clients include many of the Fortune 500 firms and larger governmental agencies in the U.S.
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Additional Information

Publisher
For Dummies
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Published on
Jan 26, 2009
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Pages
384
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ISBN
9780470478202
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Language
English
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Genres
Business & Economics / Marketing / General
Political Science / Public Affairs & Administration
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Content Protection
This content is DRM protected.
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Reading information

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