The New Capitalist Manifesto: Building a Disruptively Better Business
Umair HaqueJan 2011
Harvard Business PressWelcome to the worst decade since the Great Depression. Trillions of dollars of financial assets and shareholder value destroyed; worldwide GDP stalled; new jobs vanishingly scarce. But this isn't just a severe recession. It's evidence that our economic institutions are obsolete--a set of ideas inherited from the industrial age that no longer work for business, people, society, or the future.
In The New Capitalist Manifesto, economic strategist Umair Haque argues that business as usual has outgrown the old paradigm of short-term growth, competition at all costs, adversarial strategy, and pushing costs onto future generations. These outworn assumptions are good for creating only "thin" value--gains that are largely illusory and produce diminishing returns every year.
For "thick" value--enduring, meaningful, sustainable advantage that deeply benefits the larger society--Haque details five new cornerstones of prosperity in the twenty-first century:
*Loss advantage: From value chains to value cycles
*Responsiveness: From value propositions to value conversations
*Resilience: From strategy to philosophy
*Creativity: From protecting a marketplace to completing a marketplace
*Difference: From goods to betters
The New Capitalist Manifesto makes a passionate, razor-sharp economic case that these methods will produce a more enduring prosperity for business as well as society.
In The New Capitalist Manifesto, economic strategist Umair Haque argues that business as usual has outgrown the old paradigm of short-term growth, competition at all costs, adversarial strategy, and pushing costs onto future generations. These outworn assumptions are good for creating only "thin" value--gains that are largely illusory and produce diminishing returns every year.
For "thick" value--enduring, meaningful, sustainable advantage that deeply benefits the larger society--Haque details five new cornerstones of prosperity in the twenty-first century:
*Loss advantage: From value chains to value cycles
*Responsiveness: From value propositions to value conversations
*Resilience: From strategy to philosophy
*Creativity: From protecting a marketplace to completing a marketplace
*Difference: From goods to betters
The New Capitalist Manifesto makes a passionate, razor-sharp economic case that these methods will produce a more enduring prosperity for business as well as society.
Read more
Collapse
About the author
Umair Haque is the Director of the London-based Havas Media Lab and heads Bubblegeneration, a strategy lab that helps discover strategic innovation. He studies the economics of the future: the impact that new technologies, management innovations, and shifting consumer preferences will exert tomorrow on the industries and markets of today.
Read more
Collapse
Additional Information
Publisher
Harvard Business Press
Read more
Collapse
Published on
2011
Read more
Collapse
Pages
221
Read more
Collapse
ISBN
9781422158586
Read more
Collapse
Language
English
Read more
Collapse
Genres
Business & Economics / Development / Economic Development
Business & Economics / Free Enterprise & Capitalism
Business & Economics / Management
Business & Economics / Strategic Planning
Read more
Collapse
Content protection
This content is DRM protected.
Read more
Collapse
Read aloud
Available on Android devices
Read more
Collapse
Report
Reading information
Smartphones and Tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and Computers
You can read books purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like the Sony eReader or Barnes & Noble Nook, you'll need to download a file and transfer it to your device. Please follow the detailed Help center instructions to transfer the files to supported eReaders.