The Photographer's MBA: Everything You Need to Know for Your Photography Business

Peachpit Press
2
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If you have finally taken the leap with your photography and gone into business–or if you are considering it–The Photographer’s MBA will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. Photographer Sal Cincotta, who runs a highly successful portrait, senior, and wedding photography business, deftly leads you through “the other 90%” of the job of a photographer. In this book, you will:
  • Consider what kind of business entity is best suited for you, such as a sole proprietorship, S-Corp, or LLC
  • Learn about the critical importance of both business plans and marketing plans, and how they will help you reach your short-term and long-term goals
  • Understand branding’s elements and how to define your own brand so that you stand out from the crowd
  • Assess your social media strategy to optimize your presence online, and learn about search engine optimization (SEO) to increase your findability
  • Tackle costs, pricing, and contracts (including copyright and model releases)
At the end of each chapter, Sal offers a Next Steps section, containing exercises that challenge you to actively implement the overall lessons in the book. By helping you create a solid plan, a strategy you can implement, and a vision for your business, The Photographer’s MBA gets you well on your way to creating and sustaining a photography business that will grow and succeed for years to come.
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About the author

SAL CINCOTTA is an international award-winning photographer, author, and speaker. He is one of the most sought after business consultants in the photo industry, helping studios and photographers take their businesses to new levels of growth, success, and notoriety. His work has been featured on the cover of Professional Photographer and Rangefinder magazines, along with several national and regional bridal publications including Grace Ormonde and Martha Stewart. In addition, Sal is the editor of Shutter magazine, for which he also writes a monthly column. You can find out more about Sal and his work at salcincotta.com.
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Additional Information

Publisher
Peachpit Press
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Published on
Nov 20, 2012
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Pages
99998
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ISBN
9780133132700
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Language
English
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Genres
Photography / Business Aspects
Photography / Techniques / Digital
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Content Protection
This content is DRM protected.
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Eligible for Family Library

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Scott Kelby, author of the top-selling digital photography book of all time, is back with an entirely new book in his popular series that picks up right where part 4 left off. It’s more of that “Ah ha—so that’s how they do it,” straight-to-the-point, skip-the-technojargon stuff you can really use today that made part 1 so successful.

In parts 1 through 4 of this series, the most popular chapter in the book has always been the last chapter: “Photo Recipes to Help You Get ‘The Shot’.” In each of those chapters, Scott shows a final image and then describes how to get that type of shot.

Here, in part 5, he gives you what you’ve been waiting for: an entire book of nothing but those amazing photo recipes. But, he took it up a big notch by adding a behind-the-scenes photo for every single recipe. Now you can see exactly how it was done, so you can get that exact same look every time.

In these extra pages, each spread allows you to dig in a little deeper and really unlock the power of these recipes. Scott breaks each spread into four segments: (1) he explains exactly what you’re seeing behind the scenes, (2) he lists all of his camera settings, and lens and lighting info—it’s all there, (3) he gives you his thought process, so you learn exactly why he does it this way, and (4) he shares all the post-processing in Lightroom or Photoshop that goes on after the shoot (this is something other books leave out). Plus, the whole book is packed with tips and insights you won’t find anywhere else.

This isn’t a book of theory, full of confusing jargon and detailed concepts. This is a book on which button to push, which settings to use, and exactly how and when to use them. With around 100 of the most popular photographic “tricks of the trade,” the entire book is designed to get you shooting like a pro starting today. You’re gonna love it.

Jay Maisel, hailed as one of the most brilliant, gifted photographers of all time, is much more than that. He is a mentor, teacher, and trailblazer to many photographers, and a hero to those who feel Jay’s teaching has changed the way they see and create their own photography. He is a living legend whose work is studied around the world, and whose teaching style and presentation garner standing ovations and critical acclaim every time he takes the stage.

Now, for the first time ever, Jay puts his amazing insights and learning moments from a lifetime behind the lens into a book that communicates the three most important aspects of street photography: light, gesture, and color. Each page unveils something new and challenges you to rethink everything you know about the bigger picture of photography. This isn’t a book about f-stops or ISOs. It’s about seeing. It’s about being surrounded by the ordinary and learning how to find the extraordinary. It’s about training your mind, and your eyes, to see and capture the world in a way that delights, engages, and captivates your viewers, and there is nobody that communicates this, visually or through the written word, like Jay Maisel.

Light, Gesture & Color is the seminal work of one of the true photographic geniuses of our time, and it can be your key to opening another level of understanding, appreciation, wonder, and creativity as you learn to express yourself, and your view of the world, through your camera. If you’re ready to break through the barriers that have held your photography back and that have kept you from making the types of images you’ve always dreamed of, and you’re ready to learn what photography is really about, you’re holding the key in your hands at this very moment.

For those photographers looking to start a business—or expand their current business—to include the lucrative high school senior portrait market, The Photographer’s MBA: Senior High School Portraiture is a complete resource that dives deep into every aspect of the genre. Unlike other books that only cover one part of the business, photographer Sal Cincotta, who leads a highly successful portrait and wedding photography business, covers them all, including everything from shooting, posing, lighting, and post-production, to all the details on the business side: from creating business and marketing plans to pricing, costs, branding, and sales. Learn how to effectively define your style through your approach to lighting, equipment, posing, and post-production Understand every aspect of the senior portrait “ambassador program”—what this referral program is, and how this essential component of the senior portrait business will help you succeed Create business and marketing plans that will provide focus for your business and allow you to reach both your short-term and long-term goals Assess your website, branding, and social media strategies, and learn how to improve your findability online Tackle the pricing and sales process, and ensure that you are creating the best experience possible for your clients

The book also offers a Next Steps section at the end of key chapters, which contains exercises that challenge you to actively implement the overall lessons in the book. By helping you create a solid plan, a strategy you can implement, and a vision for your business, The Photographer’s MBA: Senior High School Portraiture gets you well on your way to creating and sustaining a high school portraiture business that will grow and succeed for years to come.

Gain Instagram followers, grow your personal brand, and influence others with beautiful photography, fabulous content ideas, the best filters, and the right hashtags.

You have unbeatable taste and killer style that just needs to be unleashed to the world. You're a creative force who wants to connect with others who will appreciate and be inspired.

Learn how to tell compelling visual stories for every aspect of your charmingly curated life - from a cozy snap of your shabby chic bed, to a candid of your day trip with hubs, to an attractive flat lay of your covetable afternoon-in-the-park outfit. How do people take those aerial shots of breakfast in bed, why do her selfies look so flattering, and how does she have time to capture all those beautiful photos while raising a family? Learn from successful Instagram influencers as they teach you all the exclusive tricks of the trade.

InstaStyle is your visual guide for transforming your feed and showcasing your life, while remaining true to your brand. From the moment you create your handle to get started, this book provides content inspiration, advice on curating shots, and editing instructions to keep your grid captivating and professional.

Whether you prefer vintage and moody, or soft and blush pink, specific guidelines explain how to create an immediately recognizable photo aesthetic with presets and editing. You'll learn precisely how to drive people to your feed and win a follow so that you ultimately grow your business, and earn money by becoming #sponsored.

NEW RULES FOR A NEW BUSINESS WORLD

Thinking about starting a photography business? The first thing you need to know is that the rules have changed. Yesterday’s business models have collapsed. Creating a successful business in today’s "Digi-Flat" era requires a sharp new approach, one that Dane Sanders has practiced successfully and taught at Fast Track workshops and seminars all around the world. Some of the things you'll learn in this book:

How to turn the very technologies that are "killing" professional photography—such as the Internet—into your tools of success

-How to lead your business, not let your business lead you
    
-How systematizing, scaling, and outsourcing are critical concepts even for a one-person business

-How to radically rethink marketing, sales, and customer service for the 21st century

-How to hone a creative vision that works—the most powerful step you can take as a businessperson

The Fast Track Photographer Business Plan is not about building a "traditional" business plan that looks good on paper and impresses investors. It's about creating a vibrant, living business plan that will help you thrive in today's digital "Wild West," where creative content is freely distributed, where no one plays by the rules anymore, and where customers have unprecedented freedom in choosing what to buy and whom to hire. It's a groundbreaking look at running a creative business. Whether you're an amateur looking to go pro or a professional whose business has stalled, Dane's practical, on-the-ground advice will launch you on the fast track to business success.

Includes free access to Dane's online "stress test" to diagnose your business's strengths—as well as where it needs help!
Virtually anyone of any age in any location of the United States can start a highly successful photography business. Today the level of investment to get started is much less, thanks to the digital camera revolution. Armed with the right camera equipment, skills, and the necessary business knowledge, you can be in business, marketing your photography services in no time with the information in this extensive manual.

With modern technology in the form of SLR digital cameras, you do not even need a darkroom. You need only a fast computer and a photo-editing program. The best part is that you can start it quickly, earn a high income with a low investment, and even work from home if you prefer. This new book is a comprehensive and detailed study of the business side of establishing and running a photography business.

Keep in mind it looks easy, but as with any business, looks can be deceiving. To avoid pitfalls, use this complete manual to arm yourself with everything you need including sample business forms, contracts, worksheets, and checklists for planning, starting, and running day-to-day operations. You will find dozens of other valuable, timesaving tools of the trade that every entrepreneur should have. While providing detailed instruction and examples, the author leads you through finding a business name that will bring success, learning how to draw up a winning business, and selling and marketing your photographs and photography services on the Internet as well as locally.

You will learn about copyrights, sales tax, cost control systems, a website, stock photo outlets to sell your work, and pricing issues. You will avoid trial by error when setting up equipment layouts, meeting legal and IRS requirements, and tapping into the best sales and marketing techniques. This book will even help you set up computer systems to save time and money and teach you how to hire and keep a qualified professional staff (if needed).

If you enjoy meeting people, this may be the perfect business for you. You will learn how to do your own sales planning, customer service, track your competition, keep your own books, compile monthly profit and loss statements, and prepare taxes. You will become adept at media planning, pricing, and public relations. You will be able to work with models, market for weddings, birthdays, and corporate events; generate high profile public relations and publicity; and learn low cost marketing ideas and low cost ways to satisfy customers and build sales. You will learn how to keep bringing customers back and getting referrals the secret of continued success. The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version. It may be obtained separately by contacting Atlantic Publishing Group at sales@atlantic-pub.com

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
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