The multiple theoretical and practical nuances of the fashion and luxury industry are presented. In this sense, the book is a fundamental reference point for the students and academics. This book will be of interest to practitioners in the fashion and luxury retailing sectors. Also, many policy makers will find the conceptual and exploratory insight of this book relevant to their organizational and retailing policies. The new knowledge that is produced in this book is a ground breaker in the fashion and luxury literature. It offers insight from both theoretical and practical perspectives from both retailer and customer perspectives.
Wilson Ozuem's general area of expertise lies in digital marketing and fashion marketing. His specific research interest is how the understanding of emerging computer-mediated marketing environments (CMMEs) impacts on the fashion industry. Prof Ozuem is acknowledged as one of the international leaders in the study of digital marketing and multichannel retailing. His research has been published in key journals, including the European Journal of Marketing, Journal of Business Research, International Journal of Market Research
Elena Patten is a Professor in Fashion Management at Macromedia University of Applied Sciences, Stuttgart (Germany) and a retail expert with over 15 years of international experience in the fashion retailing industry. She has served as a consultant and advisor to marketers in the areas of multichannel retailing and branding.
Yllka Azemi is an Assistant Professor of Marketing in the School of Business and Economics, Indiana University Northwest. Her research interests include online service failure and recovery strategies, social media marketing, and consumer behaviour. Dr Azemi research has been published in the Journal of Business Research, and Qualitative Market Research: An International Journal.
When Dana Wilde began her direct-sales business, she realized that education for entrepreneurs typically consisted of endless how-to explanations: how to market, how to pick up the phone, how to manage your time, how to increase bookings or sales. There always seemed to be a new system to learn, a new surefire method or cutting-edge technique for entrepreneurs to master.
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