管理點子製造機: 《商業周刊》最強管理好點子精選

商業周刊
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要策略佈局、該盯生產流程、想巧用人才、還得降低成本,方法在哪裡?

免偷學,別操煩,《商業周刊》送上27年精選絕妙點子!
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種管理情境╳80則實例╳123個秘訣成功者的創意借來用!

★他們這樣想管理點子
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管理這門學問,身在職場,人人都用得到。學好「管理」,下可提高績效,多拉業務,上到進行事業佈局、建立有效組織、領導激勵人才,甚至驅動策略轉型,都需要管理的智慧。然而,如果相關經驗不足,管理妙方不可能憑空變出,因此,大多數人會想從學習、模仿開始。多看、多學成功者的思維,關鍵時刻落實,就會真正內化成自身的創意力。

本書精選《商業周刊》27年歷來成功的品牌/商品的實例,針對①產品規畫②策略佈局③成本控制④生產流程⑤平台策略⑥人才管理⑦組織文化,7大面向,給讀者與眾不同的學習典範。舉凡企劃、業務、公關、廣告人、行政管理、經理人、尋求金主的創意人,都是必備案頭書。快速掌握每則點子的精華,隨時隨地都好用!

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About the author

  《商業周刊》創立於1987年,為全台灣最具影響力、發行量最大的財經雜誌,以先進觀點、敏銳的新聞與中立的媒體角度,報導快速變化的商業環境、成功人物事蹟與全球產業趨勢,傳遞給讀者具深度與廣度的第一手消息。


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Additional Information

Publisher
商業周刊
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Published on
Feb 1, 2015
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Pages
183
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ISBN
9789866032837
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Language
Chinese
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Genres
Business & Economics / General
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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