The Silicon Jungle: A Novel of Deception, Power, and Internet Intrigue

Princeton University Press
2
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What happens when a naive intern is granted unfettered access to people's most private thoughts and actions? Stephen Thorpe lands a coveted internship at Ubatoo, an Internet empire that provides its users with popular online services, from a search engine and e-mail, to social networking. When Stephen’s boss asks him to work on a project with the American Coalition for Civil Liberties, Stephen innocently obliges, believing he is mining Ubatoo’s vast databases to protect people unfairly targeted in the name of national security. But nothing is as it seems. Suspicious individuals surface, doing all they can to access Ubatoo’s wealth of confidential information. This need not require technical wizardry—simply knowing how to manipulate a well-intentioned intern may be enough.

The Silicon Jungle is a cautionary fictional tale of data mining’s promise and peril. Baluja raises ethical questions about contemporary technological innovations, and how minute details can be routinely pieced together into rich profiles that reveal our habits, goals, and secret desires—all ready to be exploited.

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About the author

Shumeet Baluja is a senior staff research scientist at Google and the inventor of over 100 patents in algorithms, data mining, privacy, and artificial intelligence.
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Additional Information

Publisher
Princeton University Press
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Published on
Mar 28, 2011
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Pages
352
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ISBN
9781400838141
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Language
English
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Genres
Computers / Computer Science
Computers / Databases / Data Mining
Fiction / Science Fiction / General
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Content Protection
This content is DRM protected.
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Available on Android devices
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Eligible for Family Library

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Be prepared for next semester and get set for back to school!

Foreword by Steven Pinker

Blending the informed analysis of The Signal and the Noise with the instructive iconoclasm of Think Like a Freak, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us reveals about ourselves and our world—provided we ask the right questions.

By the end of an average day in the early twenty-first century, human beings searching the internet will amass eight trillion gigabytes of data. This staggering amount of information—unprecedented in history—can tell us a great deal about who we are—the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than twenty years ago, seemed unfathomable.

Everybody Lies offers fascinating, surprising, and sometimes laugh-out-loud insights into everything from economics to ethics to sports to race to sex, gender and more, all drawn from the world of big data. What percentage of white voters didn’t vote for Barack Obama because he’s black? Does where you go to school effect how successful you are in life? Do parents secretly favor boy children over girls? Do violent films affect the crime rate? Can you beat the stock market? How regularly do we lie about our sex lives and who’s more self-conscious about sex, men or women?

Investigating these questions and a host of others, Seth Stephens-Davidowitz offers revelations that can help us understand ourselves and our lives better. Drawing on studies and experiments on how we really live and think, he demonstrates in fascinating and often funny ways the extent to which all the world is indeed a lab. With conclusions ranging from strange-but-true to thought-provoking to disturbing, he explores the power of this digital truth serum and its deeper potential—revealing biases deeply embedded within us, information we can use to change our culture, and the questions we’re afraid to ask that might be essential to our health—both emotional and physical. All of us are touched by big data everyday, and its influence is multiplying. Everybody Lies challenges us to think differently about how we see it and the world.

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