From descriptions of tightly packed crowds in early American theaters to the contemporary reports of distant, anonymous Internet audiences, Butsch examines how audiences were represented in contemporary discourse. He explores a broad range of sources on theater, movies, propaganda, advertising, broadcast journalism, and much more. Butsch discovers that audiences were characterized according to three recurrent motifs: as crowds and as isolated individuals in a mass, both of which were considered bad, and as publics which were considered ideal audiences. These images were based on and reinforced class and other social hierarchies. At times though, subordinate groups challenged their negative characterization in these images, and countered with their own interpretations.
A remarkable work of cultural criticism and media history, this book is essential reading for anyone seeking an historical understanding of how audiences, media and entertainment function in the American cultural and political imagination.
Richard Butsch is Professor of Sociology, American Studies, and Film and Media Studies at Rider University. His Making of American Audiences (2000) was awarded the International Communication Association Best Book Award and the American Culture Association Cawelti Book Prize.
Jonathan Hardy undertakes a critical survey of political economy scholarship encompassing worldwide literature, issues and debates, and relationships with other academic approaches. He assesses different ways of making sense of media convergence and digitalisation, media power and influence, and transformations across communication markets. Many of the problems of the media that prompted critical political economy research remain salient, he argues, but the approach must continue to adapt to new conditions and challenges. Hardy advances the case for a revitalised critical media studies for the 21st century.
Topics covered include:
media ownership and financing news and entertainment convergence and the Internet media globalisation advertising and media alternative media media policy and regulation
Introducing key concepts and research, this book explains how political economy can assist students, researchers and citizens to investigate and address vital questions about the media today.
The collection raises significant questions about the study of the media by challenging approaches to major media and societal issues, and analyses in more depth the range of concerns that shape both the present and the future media landscape and the issues these can create for communication. It also investigates the main effects of technological developments on the domain of the news media and journalism.
Divided into two main sections, Part I provides accounts of the role of the media in society, and deals with agendas that affect the field of communications studies. Part II goes on to examine the world of new media and offers analyses on the developments of the 21st century. Chapters deal with various dimensions of media from a number of different perspectives and socio-political contexts, covering a wide range of topics including Social Networking, Political Communication, Public Journalism, Global Infotainment and Consumer Culture.
Media Perspectives for the 21st Century will be highly useful to undergraduate and postgraduate students, as well as researchers and academics, in the fields of media and communication studies, mass communication, journalism and new media.
"A welcome and worthy successor to Dayan and Katz’s path-breaking study that expands and enriches the discourse on global media events."
Daya Thussu, University of Westminster, UK
"This is an excellent collection, that will enable new kinds of argument about, and hopefully research into, the spectacular functions of the contemporary media."
Graeme Turner, University of Queensland, Australia
We live in an age where the media is intensely global and profoundly changed by digitalization. Not only do many media events have audiences who access them online, but additionally digital media flows are generating new ways in which media events can emerge. In times of increasingly differentiated media technologies and fragmented media landscapes, the ‘eventization’ of the media is increasingly important for the marketing and everyday appreciation of popular media texts.
The events covered include Celebrity Big Brother, 9/11, the Iraq war and World Youth Day 2005 to give readers an understanding of the major debates in this increasingly high-profile area of media and cultural research.
Drawing on an enormous trove of research on the USA, Britain, France, Egypt, West Africa, India, China, and other nations, Butsch tells the stories of how media have developed in these nations and what global forces linked them. He assesses the global ebb and flow of media hegemony and the cultural differences in audiences' use of media. Comparisons across time and space reveal two linked developments: the rise and fall of American cultural hegemony, and the consistency among audiences from different countries in the way they incorporate screen entertainments into their own cultures.
Screen Culture offers a masterful, integrated global history that invites media scholars to see this landscape in a new light. Deeply engaging, the book is also suitable for students and interested general readers.
The New York Times Bestseller
A deeply personal and revealing Hollywood-survival story.
Lovable child star by age ten, international teen idol by fifteen, and to this day a perennial pop-culture staple, Corey Feldman has not only spent the entirety of his life in the spotlight, he's become just as famous for his off-screen exploits as for his roles in such classic films as Gremlins, The Goonies, and Stand by Me. He's been linked to a slew of Hollywood starlets (including Drew Barrymore, Vanessa Marcil, and adult entertainer Ginger Lynn), shared a highly publicized friendship with Michael Jackson, and with his frequent costar Corey Haim enjoyed immeasurable success as one half of the wildly popular duo "The Two Coreys," spawning seven films, a 1-900 number, and "Coreymania" in the process. What child of the eighties didn't have a Corey Feldman poster hanging in her bedroom, or a pile of Tiger Beats stashed in his closet?
Now, in this brave and moving memoir, Corey is revealing the truth about what his life was like behind the scenes: His is a past that included physical, drug, and sexual abuse, a dysfunctional family from which he was emancipated at age fifteen, three high-profile arrests for drug possession, a nine-month stint in rehab, and a long, slow crawl back to the top of the box office.
While Corey has managed to overcome the traps that ensnared so many other entertainers of his generation—he's still acting, is a touring musician, and is a proud father to his son, Zen—many of those closest to him haven't been so lucky. In the span of one year, he mourned the passing of seven friends and family members, including Corey Haim and Michael Jackson. In the wake of those tragedies, he's spoken publicly about the dark side of fame, lobbied for legislation affording greater protections for children in the entertainment industry, and lifted the lid off of what he calls Hollywood's biggest secret.
Coreyography is his surprising account of survival and redemption.
This ground-breaking collection offers original, empirical studies of discourses about audiences by bringing together a genuinely international range of work. With essays on audiences in ancient Greece, early modern Germany, Soviet and post-Soviet Russia, Zimbabwe, contemporary Egypt, Bengali India, China, Taiwan, and immigrant diaspora in Belgium, each chapter examines the ways in which audiences are embedded in discourses of power, representation, and regulation in different yet overlapping ways according to specific socio-historical contexts.
Suitable for both undergraduate and postgraduate students, this book is a valuable and original contribution to media and communication studies. It will be particularly useful to those studying audiences and international media.