"A cautious, research-based bookhopefully it will set a trend."-Ithiel de Sola Pool, Public Opinion Quarterly
After more than forty years of studying its political implications, Kurt and Gladys Lang put the power of television into a unique perspective. Through carefully compiled case studies, they reveal surprising truths about TV's effect on American political life, and explode some popular myths. Their theme throughout is that television gives the viewer the illusion of being a favored spectator at some event-he "sees for himself," in other words. But, in fact, it conveys a reality different from that experienced by an eyewitness. Because the televised version of an event reaches more people, it has greater impact on the public memory and comes to overshadow what actually happened.
The Langs tell in detail how television shapes events; how public figures and political institutions adjust their tactics to exploit the effects they-and millions of viewers-think television has. They examine such issues as whether or not network television projections influence election results. They consider the accuracy of the networks increasingly sophisticated techniques for "calling" election outcomes well before polls close. Such concerns have never been more at the forefront of the public consciousness than in the wake of the 2000 presidential election. The Langs assess the research to date and clarify the effects of early TV projections on voter turnout and election outcomes, and look at the implications for our system of government.
A model of excellent policy analysis, this highly readable volume will interest decision-makers and analysts, as well as students of journalism, broadcasting, political behavior, and voters looking forward to the next election.
Kurt Lang was a professor of sociology and political science at Stony Brook before becoming the Director of the School of Communications at the University of Washington. Gladys Engel Lang is a professor of communications with joint appointments in Political Science and Sociology at the University of Washington. In addition to Television and Politics, the Langs have also co-authored The Battle for Public Opinion: the President, the Press and the Polls during Watergate, Voting and Nonvoting, and Collective Dynamics.
Contrary to popular belief, the problem with U.S. higher education is not too much politics but too little. Far from being bastions of liberal bias, American universities have largely withdrawn from the world of politics. So conclude Bruce L. R. Smith, Jeremy Mayer, and Lee Fritschler in this illuminating book. C "losed Minds? d "draws on data from interviews, focus groups, and a new national survey by the authors, as well as their decades of experience in higher education to paint the most comprehensive picture to date of campus political attitudes. It finds that while liberals outnumber conservatives within faculty ranks, even most conservatives believe that ideology has little impact on hiring and promotion. Today's students are somewhat more conservative than their professors, but few complain of political bias in the classroom. Similarly, a Pennsylvania legislative inquiry, which the authors explore as a case study of conservative activism in higher education, found that political bias was "rare" in the state's public colleges and universities. Yet this ideological peace on campus has been purchased at a high price. American universities are rarely hospitable to lively discussions of issues of public importance. They largely shun serious political debate, all but ignore what used to be called civics, and take little interest in educating students to be effective citizens. Smith, Mayer, and Fritschler contrast the current climate of disengagement with the original civic mission of American colleges and universities. In concluding, they suggest how universities can reclaim and strengthen their place in the nation's political and civic life.