Online Marketing for Busy Authors: A Step-by-Step Guide

Fauzia Burke

Apr 2016 · Berrett-Koehler Publishers

About this ebook

If You Want People to Read Your Book,
Writing It Is Only the Beginning

There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet—and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing?

Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. By following Burke's expert advice, authors can conquer the Internet and still get their next manuscript in on time.

Ratings and reviews

If You Want to Sell More Books than To Your Family and Friends… As someone who has helped authors with both editing their books and giving them ideas about marketing, I was intrigued by this book as soon as I saw it was at one of my favorite book review sites. Let me just say as an author services professional that this is an amazing book on book marketing. The author really takes you by the hand and guides you from your first ideas of what you stand for and what you might want out of the author gig (e.g., money, fame, guest poster on important websites, TV show interviews, etc.) to making your vision of what you want a reality. She has checklists and questions to get you thinking and doing things in the most effective way. I'm not just an editor, but I'm an author myself, and I wish that I had this book before my last publishing effort. I think it would have been a substantial help. If you want to go big with your books, this is the blueprint for how to do it. I received a free copy of this book, but that did not affect my review.

About the author

Fauzia Burke is the founder and president of FSB Associates, one of the first firms to specialize in digital branding and online publicity for books. Founded in 1995, FSB Associates has successfully launched more than 2,000 online book publicity campaigns. Burke has worked on books by Alan Alda, Sue Grafton, Brian Tracy, Joe Pantoliano, Marina Keegan, Kathy Freston, Deepak Chopra, and many others.

S.C. Gwynne is the author of the New York Times bestsellers Rebel Yell and Empire of the Summer Moon, which was a finalist for the Pulitzer Prize and the National Book Critics Circle Award. He spent most of his career as a journalist, including stints with Time as bureau chief, national correspondent, and senior editor, and with Texas Monthly as executive editor. He lives in Austin, Texas, with his wife.