Which mattered more--Barack Obama's midsummer ad blitz or the election year's economic growth? How many voters actually changed their minds--and was it ever enough to sway the outcome? The Gamble answers important questions like these by looking at the interplay between the candidates' strategic choices--the ads, speeches, rallies, and debates--and the chance circumstances of the election, especially the economy. In the Republican primary, the book shows, the electioneering and the media's restless attention did matter, producing a string of frontrunners. But when Obama and Mitt Romney finally squared off in the general election, there were few real game-changers. The candidates' billion-dollar campaigns were important but largely cancelled each other out, opening the way for Obama to do what incumbents usually do when running amid even modest economic growth: win.
An election book unlike any other, The Gamble is a must-read for political junkies, analysts, journalists, consultants, and academics.