How I Raised Myself From Failure to Success in Selling

Frank Bettger

Nov 2009 · Simon and Schuster

About this ebook

A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you.

When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America?

The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable—and more valuable to your company—when you apply Bettger’s keen insights on:

• The power of enthusiasm
• How to conquer fear
• The key word for turning a skeptical client into an enthusiastic buyer
• The quickest way to win confidence
• Seven golden rules for closing a sale

Ratings and reviews

Pity that when you spend money on a book there are so many basic spelling and grammatical errors. Could never have been proof read. Good core principals though and I have increased my sales using them.

it was my very first 'selling' read nearly 25 years ago and remains my all time favorite. i read this book once every 12-18 months. i need a new copy.

Although this book has a lot of grammatical errors in the beginning, i would still like to give it 5stars. This book gives an indepth view of salesmanship, and the appropriate steps to closing a sale. It is something worth reading for all sales people.

About the author

Frank Bettger was the author of the best sellers How I Multiplied My Income and Happiness in Selling.