Startups and community organizers outside of the mainstream are being misled. This book is inspired by experience co-founding a startup accelerator and working with startups around the world. Startup Sacrilege includes lessons learned and solutions, especially for startups and community organizers outside of established tech hubs. It's an alternative view that challenges startup world assumptions and makes suggestions for what to do instead.
Paul Orlando is an entrepreneur who often takes a contrarian approach to the startup world. He is Venture Partner & Adjunct Professor at the University of Southern California, Co-founder of mobile startup accelerator AcceleratorHK and runs Startups Unplugged Advisory for early-stage companies and corporates. Previously, he ran a startup in New York, developed new communication services and most recently helped Hong Kong build its startup ecosystem. Paul is proud of a win at the TechCrunch Disrupt Hackathon. He graduated from Cornell and Columbia. Paul's work has been featured in media outlets including TechCrunch, Forbes and The Next Web.
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.