Communication and Organizational Crisis

Greenwood Publishing Group
Free sample

Crisis events are increasingly common. Their impacts are greater--and they are more widely reported in the media--than ever before. They often symbolize tragedy and loss, but they are also the precipitating factors in radical, rapid, and frequently positive social change. Understanding the complex dynamics of these powerful events is imperative for both researchers and managers. Taking a broad view of organizational crisis, the authors synthesize a rich and diverse body of theory, research, and practice and apply it to every kind of crisis imaginable, from oil spills to nuclear disasters, airplane crashes, shuttle explosions, and corporate implosions such as Enron. The organization can be anything from a company to a federal bureaucracy or society. Organizational crisis is presented as a natural stage in organizational evolution, creating not only stress and threats but also opportunities for growth and development.

Communication is viewed as the pivotal process in the creation and maintenance of organization, and its role is examined here at every stage, from incubation to avoidance, crisis management, and recovery. Researchers, crisis managers, and communications managers will find a wealth of applied theoretical orientations, including chaos theory, sensemaking, organizational learning theory, and more.

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About the author

MATTHEW W. SEEGER is Associate Professor of Communication at Wayne State University, Detroit.

TIMOTHY L. SELLNOW is Professor of Communication at North Dakota State University, Fargo.

ROBERT R. ULMER is Associate Professor of Speech Communication at the University of Arkansas, Little Rock.

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Additional Information

Publisher
Greenwood Publishing Group
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Published on
Dec 31, 2003
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Pages
297
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ISBN
9781567205343
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Language
English
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Genres
Business & Economics / Business Communication / General
Business & Economics / Conflict Resolution & Mediation
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Eligible for Family Library

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This third edition of an international bestseller—over 2 million copies sold worldwide and translated into 33 languages—details how its powerful insights on motivation, conflict, and collaboration can benefit organizations as well as individuals.

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Coordination of risk assessments and risk communication strategies requires information sharing and establishing networks of working relationships between groups and agencies. Establishing these relationships necessitates overcoming - stitutional, cultural, and political boundaries. Signi?cant barriers exist between r- ulatory agencies and industry groups. Traditionally, these groups have mistrusted one another, and cooperation and collaboration, including sharing information, c- respondingly has been limited. The adoption of radio frequency identi?cation te- nology for tracking livestock, for example, has been met with signi?cant resistance due in part to mistrust between regulatory agencies and producers (Veil, 2006). In the food industry, the need for coordination has been enhanced by industry in- gration and globalization of both markets and production. In the case of GM foods discussed earlier, disagreements between U. S. , European Union, and Canadian r- ulatory agencies fueled the debate over the safety of GM crops. Overcoming institutional and cultural barriers, and mistrust is necessary to create consistency in risk messages. Open communication and information sharing can help clarify where risk perceptions diverge and identify points of convergence. The outcome may not be universal agreement about risks, but convergence around the general parameters of risk. Summary These best practice strategies of risk communication are not designed to function as distinct steps or isolated approaches. Rather than being mutually exclusive, they serve to complement one another and create a coherent approach to confronting risk communication problems.
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