Communication is viewed as the pivotal process in the creation and maintenance of organization, and its role is examined here at every stage, from incubation to avoidance, crisis management, and recovery. Researchers, crisis managers, and communications managers will find a wealth of applied theoretical orientations, including chaos theory, sensemaking, organizational learning theory, and more.
MATTHEW W. SEEGER is Associate Professor of Communication at Wayne State University, Detroit.
TIMOTHY L. SELLNOW is Professor of Communication at North Dakota State University, Fargo.
ROBERT R. ULMER is Associate Professor of Speech Communication at the University of Arkansas, Little Rock.
New to the Fourth Edition:New and updated examples and case studies include diverse cases from recent headlines such as SeaWorld’s reaction to Blackfish, the United Airlines debacle, and the Flint Water Crisis. Updated theories and references throughout provide you with the latest information for effective crisis communication.