Scientific Advertising

The Floating Press
6
Free sample

Many regard a successful marketing campaign as a mystical, hard-to-define feat that only happens when the stars align and other intangible factors happen to fall into place. Author Claude Hopkins takes the opposing view, arguing that successful advertising can be boiled down to a handful of empirical variables and scientific principles. This classic of the marketing genre is a must-read for aspiring businesspeople and entrepreneurs.
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About the author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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Additional Information

Publisher
The Floating Press
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Published on
Jan 1, 2009
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Pages
122
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ISBN
9781877527067
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Language
English
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Genres
Business & Economics / General
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Content Protection
This content is DRM protected.
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Available on Android devices
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Eligible for Family Library

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Your most important business asset is already within you – realize it and capitalize on it

Spirituality is the basis for all successful organizations and the most important asset you have in elevating you and your business to a new level of performance. The most successful individuals and firms in the world are changing the way they do business, in order to access a vast resevoir of untapped energy. You too can join the revolution, because the tools these people are utilizing are found inside each and every one of us. Tom Zender, President Emeritus of Unity – a spiritual organization serving over three million individuals – and veteran corporate executive, reveals simple ways that you can use to find yourself suddenly on the inside edge.

God Goes to Work lays out how the world rediscovered the essence of the most effective transactions and how you can implement these methods into the way you do business. This groundbreaking text gives you practical steps on how, no matter what you believe, you can learn to use your spiritual assets in business to achieve better things with greater ease. You'll discover

How to make better, more profitable deals in business. The secret behind the world's most effective managers, executives and leaders, so that you can become one yourself. Simple steps to prepare your organization – no matter the size – to take advantage of the wondrous prospects that await it in this new economy.

The world is finally ready to discover that spirituality is the very basis of all our most profitable business transactions. God Goes to Work gives you the practical roadmap to utilize this amazing, untapped resource for breakthrough business results.

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?

FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.

FACT! Captions under photos get 200 percent greater readership than non-headline copy.

FACT! Ads with sale prices draw 20 percent more attention.

FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.

FACT! Four-color ads are up to 45 percent more effective than black and white.

New York’s biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now—thanks to Cashvertising—you can, too. And it won’t matter one bit whether you’re a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you’re located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don’t cost a penny to use.

Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York’s top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell—or how you sell it, this practical, fast-paced book will teach you:

How to create powerful ads, brochures, sales letters, Websites, and moreHow to make people believe what you say“Sneaky” ways to persuade people to respondEffective tricks for writing “magnetic” headlinesWhat mistakes to avoid...at all costs!What you should always/never do in your adsExpert formulas, guidance, tips and strategies
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