Out of Our Minds: Learning to be Creative, Edition 2

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"It is often said that education and training are the keys to the future. They are, but a key can be turned in two directions. Turn it one way andyou lock resources away, even from those they belong to. Turn it the otherway and you release resources and give people back to themselves. To realizeour true creative potential—in our organizations, in our schools and in our communities—we need to think differently about ourselves and to actdifferently towards each other. We must learn to be creative."
Ken Robinson

PRAISE FOR OUT OF OUR MINDS

"Ken Robinson writes brilliantly about the different ways in which creativity is undervalued and ignored . . . especially in our educational systems."
John Cleese

"Out of Our Minds explains why being creative in today'sworld is a vital necessity. This book is not to be missed."
Ken Blanchard, co-author of The One-minute Manager and The Secret

"If ever there was a time when creativity was necessary for the survival andgrowth of any organization, it is now. This book, more than any other I know, providesimportant insights on how leaders can evoke and sustain those creative juices."
Warren Bennis, Distinguished Professor of Business, University of Southern California; Thomas S. Murphy Distinguished Rresearch Fellow, Harvard Business School; Best-selling Author, Geeks and Geezers

"All corporate leaders should read this book."
Richard Scase, Author and Business Forecaster

"This really is a remarkable book. It does for human resources what Rachel Carson's Silent Spring did for the environment."
Wally Olins, Founder, Wolff-olins

"Books about creativity are not always creative. Ken Robinson's is a welcome exception"
Mihaly Csikszentmihalyi, c.s. and d.j. Davidson Professor of Psychology, Claremont Graduate University; Director, Quality of Life Research Center; Best-selling Author, Flow

"The best analysis I've seen of the disjunction between the kinds of intelligence that we have traditionally honored in schools and the kinds ofcreativity that we need today in our organizations and our society."
Howard Gardner, a. hobbs professor in cognition and education, Harvard Graduate School of Education, Best-selling Author, Frames of Mind

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Additional Information

Publisher
John Wiley & Sons
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Published on
Jun 23, 2011
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Pages
352
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ISBN
9780857081049
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Language
English
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Genres
Business & Economics / Management
Business & Economics / Management Science
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Content Protection
This content is DRM protected.
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Available on Android devices
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What do The Beatles, Apollo 13, the Roman military, a pack of wolves, and the very best companies in the world all have in common? Answer: Plasticity. They can change, adapt, and excel as the situation requires.

In most organizations, strategy and functional excellence get the most attention. But even the best of either provides only limited long-term advantage. Highly effective organizations add Plasticity as a third dimension and rack up stellar breakthroughs—again and again. It is the key ingredient that allows strategy and functional excellence to deliver value.

As the authors show in Corporate Plasticity: How to Change, Adapt, and Excel, Plasticity also enables great organizations to break down barriers and collaborate in the pursuit of a common objective, and to reconfigure or rewire themselves to face down challenges or reach ever-stronger competitive positions.

Through entertaining stories and astute analysis, this book demonstrates that Plasticity spurs sports teams to become champions, companies to book record earnings, and artists to attain worldwide fame. You can use its principles—adaptability, flexibility, fluid networks and roles, lofty goals, and innovation, among others—to achieve operational excellence, tear down silos, and create more vibrant, creative enterprises. Your organization can become not just highly profitable and fun to work for, but an organization that can change the world.

Plasticity allows an organization to choose its own destiny, become versatile, and dare more than others. Its success lies in a set of abilities called the Magic 7:

Purpose: Your company must discover, select, and express what it is meant for.Focus: Your company must have the courage to ignore everything that is not in line with its purpose, and then see that purpose through.Culture: Your company must create the conditions that allow people to work across boundaries and outside of predefined roles.Spirit: Your company must inspire people to feel part of a cause that is bigger than they are.Networking: Your company must provide the means, freedom, and encouragement for people to nurture and grow their internal and external networks continuously.Knowledge: Your company must encourage experts to provide their knowledge and make it readily available to everyone who needs it.Leadership: Your company's leaders must model and personify the characteristics they want others to adopt.

Silo thinking? Poor collaboration? Weak earnings? Strategies that gain no traction? Corporate Plasticity: How to Change, Adapt, and Excel is the answer. It shows you how to cultivate each of the seven disciplines to infuse Plasticity in an organization. That—along with razor-sharp strategy and crisp execution—will unleash the power you need to reach both personal and corporate goals. You might even change the world.

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