How can marketers cultivate and grow the deep relationships thatearn this kind of love and drive lasting success for theirbrands?
In Romancing the Brand, branding expert Tim Halloranreveals what it takes to make consumers fall in love with yourbrand. Step by step,he reveals how to start, grow, maintain,and troubleshoot a flourishing relationship between brand andconsumer. Along the way, Halloran shares the secrets behindestablishing a mutually beneficial “romance.” Drawingon exclusive, in-depth interviews with managers of some of theworld’s most iconic brands, Romancing the Brand armsyou with an arsenal of classic and emerging marketingtools—such as benefit laddering and word-of-mouthmarketing—that make best-in-class brands so successful. Thebook is filled with examples, strategies, and tools from powerfulbrands that consumers love, including Coke, Dos Equis, smartwater,the Atlanta Falcons, Domino’s Pizza, Bounty, Turner ClassicMovies, and many more.
Ultimately, Romancing the Brand provides marketers with aset of principles for making brands strong, resilient, andbeloved—and the insight and confidence to use them.
Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels.
This book reveals the secrets, techniques, and tips of top earners. You’ll learn:Why the 30-Day Rule is critical for keeping the pipeline fullWhy understanding the Law of Replacement is the key to avoiding sales slumpsHow to leverage the Law of Familiarity to reduce prospecting friction and avoid rejectionThe 5 C’s of Social Selling and how to use them to get prospects to call youHow to use the simple 5 Step Telephone Framework to get more appointments fastHow to double call backs with a powerful voice mail techniqueHow to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respondHow to get text working for you with the 7 Step Text Message Prospecting Framework And there is so much more!
Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities.
In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales.
Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It's time to get off the feast or famine sales roller-coaster for good!
But imagine being able to sell your products when others cannot,being able to take market share from both your competitors, andknowing the precise formulas that would allow you to expand yoursales while others make excuses.
If You’re Not First, You’re Last is about howto sell your products and services—despite theeconomy—and provides the reader with ways to capitalizeregardless of their product, service, or idea. Grant shares hisproven strategies that will allow you to not just continue to sell,but create new products, increase margins, gain market share andmuch more. Key concepts in If You’re Not First,You’re Last include:Converting the Unsold to SoldThe Power Schedule to Maximize SalesYour Freedom Financial PlanThe Unreasonable Selling Attitude