What the Pros Are Saying About Guerrilla Music Marketing Online:
"When it comes to low-cost, creative music promotion, Bob Baker is your #1 source for hypnotic marketing ideas. Read this book! Your friends will marvel at how you got so popular so fast."
-Dr. Joe Vitale, author of The Attractor Factor and Hypnotic Writing, www.MrFire.com
"Amazing advice! If you do even half of the suggestions in this great book, you'll be ahead of most musicians, and on the right path to music success."
-Derek Sivers, founder of CD Baby, www.Sivers.org
"Bob Baker does it again! This is a wonderful, comprehensive guide to all you should (and shouldn't) be doing to get your music exposed to the masses online."
-Ariel Hyatt, author of Music Success in Nine Weeks, www.ArielPublicity.com
"In his latest book, Bob handily demystifies the maze of Internet music promotion. Recording artists are given solid, hands-on advice, plans of action, and savvy insider info that can turn online contacts into loyal fans. Highly recommended!"
-Dan Kimpel, author/educator and Song Biz Editor, Music Connection Magazine, www.DanKimpel.com
"A step-by-step blueprint on how to succeed in the new digital music era. A great mix of easy-to-follow marketing techniques and 'big picture' strategies to help you draw attention to your music and make money!"
-David Hooper, host of "Music Business Radio," www.MusicMarketing.com
"Pick up this book, turn to any page, and you will start getting ideas you can use right away. Bob Baker gives you what you should be doing right now to win fans, get publicity, and generate sales for your music."
-Jason Feehan and Randy Chertkow, authors of The Indie Band Survival Guide, www.IndieGuide.com
"Bob's practical wisdom comes from years of experience, focusing on music winners and how they've successfully used the tools he offers you here. Get your advice from someone who stays current and is as avid a researcher as he is a practitioner."
-John Braheny, author of The Craft and Business of Songwriting, www.JohnBraheny.com
Forget everything you think you know about the odds of “making it” in the music industry. Today, odds mean nothing and success is not about lucky breaks. It’s about conquering social media, mastering the art of merchandising and simply working harder and being smarter than everyone else. We are living in the midst of an industry renaissance, one that has left the record companies desperately struggling to maintain their prominence, as a subculture of dedicated, DIY (do-it-yourself) musicians have taken over. These days talent is a given and success has to be earned.
In 2008, Ari Herstand boldly turned in his green Starbucks apron to his manager, determined to make a living off his craft as a singer/songwriter. Almost a decade later, he has become a founding member of the new DIY movement and a self-sustaining musician, all without the help of a major label. Now, drawing from years of experience, Herstand has written the definitive guide for other like-minded artists, the ones who want to forge their own path and not follow the traditional markers of success, like record sales, hits on the radio or the amount of your label advance. Incredibly comprehensive and brutally honest throughout, How to Make It in the New Music Business covers every facet of the "new" business, including how to:Build a grass-roots fan base—and understand the modern fan Book a profitable tour, and tips for playing live, such as opening vs. headlining etiquette, and putting on a memorable show Become popular on YouTube, Spotify and SoundCloud Get songs placed in film and television Earn royalties you didn’t know existed and reach your crowdfunding goals
Musicians will not only be introduced to all the tools available today but will be shown how to effectively leverage them to actually make money. More important, they will develop the mindset to be aware of new advancements both online and in the real world and always stay in tune with a constantly evolving landscape.
There has never been a better time to be an independent musician. Today, fans can communicate with their idols by simply picking up their phones, artists are able to produce studio-worthy content from their basement and albums are funded not by "record men" but by generous, engaged supporters. As result, How to Make It in the New Music Business is a must-have guide for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music industry.
Jam-packed with the practical know-how you need for success in the music business, Starting Your Career as a Musician is brought to life and made easy-to grasp through the wisdom and experiences shared by numerous working musicians. While it won’t show you how to be a better musician, this indispensable guide will teach you how to make a living with your music, promote yourself or your band, get booked, and maximize additional revenue streams.
Hailed by indie musician-composer Michael Franti as "an outstanding guide for the Internet-era D.I.Y. musician who wants to thrive in today's post-major label music industry," the updated guide promises to be a "guerrilla blueprint for digitally conscious artists."
From budding musician to road tested journeyman; from songwriter to band leader to publicist to producer--all will get value from the straight talk on how to build your brand from the ground up in the digital age.
Readers and buyers of this book: Musicians at all levels (emerging, mid-career and veterans), music instructors, high school music students considering a music career, parents/friends of music students/musicians. Music industry (producers, engineers, coaches/teachers, agents, publicists).
Ariel’s Cyber PR process marks the intersection of social media with engaged behavior, PR, and online marketing. Her efforts to realize the public relations potential of social media while scaling her business resulted in innovation. Ariel developed her web-based platform, Cyber PR, to automate much of the traditional PR process and maximize client placement with new media makers.
Ariel didn’t just provide the platform; she made it her mission to educate artists on how to take advantage of the digital world. Her signature system Music Success in Nine Weeks is the cornerstone of her mission. Her message is so compelling that she has been invited to speak at festivals and conferences in twelve countries, including SXSW, MIDEM (France), CMJ, ASCAP’s I Create Music, Canadian Music Week, APRA’s Song Summit (Sydney), You Are In Control (Reykjavik), The ECMAs, and Grammy Camp. Ariel also hosts a widely popular video and newsletter series, Sound Advice, offering information about the emerging music business for musicians and music entrepreneurs.
In the Fall of 2011, Middle Tennessee State University (MTSU) a globally recognized leader in the world of music business schools debuted an official Cyber PR class based on the principals used in Ariel’s day-to-day business and in Music Success in Nine Weeks. She and her staff led students in a rigorous Cyber PR accreditation process that included hands on experience working on active Cyber PR Campaigns.
Just released in its third edition, with a forward by Derek Sivers, Music Success in Nine Weekscan easily be deemed the “what to do next” bible for both new and established artists. It provides the missing manual for musicians trying to make sense of social media sites like Facebook, YouTube, and Twitter, and teaches them how to make profitable businesses.
With her candid workbook style, it feels like you are sitting down with Ariel, scribbling your own ideas all over the book’s pages. Each book comes with a lifetime membership to join her online forum: Ariel’s Cyber PR Mastermind where readers get support from fellow readers, and from Ariel and her staff. The hands-on guide and support provides structure to what often feels like chaos.
“I am guiding musicians to take off their artists’ hats for a nine weeks and put on their business hats,” says Ariel. Her tactics have actualized exponential success for her most proactive readers by giving them a solid business strategy.
Her tools and approach are so meaningful in today’s digital music marketing landscape that her firm is expanding globally. At MIDEM 2012, Cyber PR will announce their first international licensing partnership in France. Later this year, Ariel plans to expand into other international markets where popular music is consumed and marketed via social networks.
For over a decade, Jesse Cannon has been pushing creative ideas in music. You may know him from writing one of the most popular books on the music business, Get More Fans, or from his recording credits on records with the most varied set of bands you’ve ever seen including: The Cure, The Misfits, Animal Collective, Brand New, The Dillinger Escape Plan, The Menzingers, Limp Bizkit, Basement, Leftover Crack, Saves The Day, Senses Fail, Weird Al, Lifetime, Say Anything, NOFX, Man Overboard, Bad Books, Transit, Somos, Conflict and over a thousand others. You may also know his work as the host of the podcast Noise Creators and Off The Record or from writing for outlets like Alternative Press, Tape Op, Hypebot and countless others. He just wrote a book about what he’s learned working on all those records and writing about music’s bleeding edge, taking on the subject he knows the most about; helping musicians fulfill their creative vision. Processing Creativity: The Tools, Practices And Habits Used To Make Music You’re Happy With is the culmination of four years of poring over scientific studies, books and thoughts from top creators as well as his own experience to write a book every musician should read about what goes into making great music versus what bands do when they make a bad album.
Covering the pitfalls of creating music, the book thoroughly explores the hidden reasons we actually like music, how to get along with your collaborators and patterns that help creativity flourish. While every musician says that being creative is the most important part of their life, they barely explore what’s holding back them back from making music they are happy with. When trying to navigate the ways our creative endeavors fail there’s no YouTube tutorial, listicle or college course that can help navigate the countless creative pitfalls that can ruin your music. If you’ve had trouble getting your music to be as good as the musicians you look up to, then this book can help you understand the practices they use to make their music so great.
He’s crafted a book that exposes life-changing knowledge that can be read in under a day, that identifies the patterns and essential knowledge he helps bring to musicians each day. Writing a detailed read that will leave even the most advanced creators with a new perspective on how to make music they’re more happy with. There are no rules to being creative, but there's research and considerations that can help you make better decisions, get past the breakdowns in your process and enhance the emotional impact your songs have on others. The essential ideas on creating music are detailed in a simple, fun language that’s littered with quotes and insight from the most innovative creators of our time that discusses subjects like:
How to make highly emotional music that makes listeners compelled to listen again and again.
Effectively dealing with collaborative problems like “too many chefs in the kitchen,” giving helpful criticism or dealing with stubborn collaborators.
Finding inspiration to develop into music that’s uniquely your own. How to draft your songs while avoiding the common pitfalls of losing perspective and giving up.
Examining the unexpected reasons we enjoy music.
Calming your thoughts so they don’t sabotage your music and other helpful tools to help execute your music as best as possible.
Whether you're a music fan, producer, songwriter or musician, there's no book with more helpful ideas that can help make everything you create in the future better.