Jesse Cannon has worked in nearly every aspect of the music business. Most notably, recording bands like Animal Collective, The Misfits and The Menzingers. All the while he has also been writing for his own blog Musformation and publications like Tape Op, Punk Planet and Maximum RockNRoll. Jesse knows what makes the music business tick and has been chronicling it with his words, for many years. Producing records professionally by the age of 18, he quickly moved onto engineering bands at the esteemed freeform radio station, WFMU. For nine years, he recorded performances from groups like The Magnetic Fields, Spoon and countless others. During this time he began promoting concerts at legendary venues like The Pipeline and Coney Island High. Playing in countless bands, he always handled their management. Taking these duties further, he took on the role of Publicity at Go Kart Records and buyer for Soapbox Records, a punk record store in NYC. It was here he learned what makes people buy records and what makes people ignore them. Soon, after he started at Alan Douches’ West West Side Music, which for three decades has been the top mastering studio for indie labels. He then opened his own, Cannon Found Soundation Recording Studios. While producing records there he also went to work under producers like Ross Robinson and Steve Evetts with groups like The Cure, Limp Bizkit and Dillinger Escape Plan. In 2008 he started his blog, Musformation - which gives daily comments on the new music business. He decided that since he was writing about DIY marketing for musicians, he should try putting this information into practice. He soon began managing Man Overboard, who became a huge national act, making a living from their music, while selling out national and international tours. Along the way, he also took on the group Transit. Both groups then signed with one of the world’s largest indie labels (Rise Records). All he has learned along the way has been collected into a detailed work inside his first book, Get More Mans: The DIY Guide To The New Music Business.
Todd attended school at the University of North Carolina in Wilmington and graduated with a degree in Creative Writing. After a stint writing music reviews at the university newspaper, he began writing at the Star News (a New York Times company) as a music and entertainment journalist. Todd’s musical industry perspective comes from real world experience. In the early 2000’s, he was the singer and guitarist in a buzzworthy band called, The Fashion Brigade from North Carolina. Following a few successful tours and an auspicious EP, the band decided to plunk down a large sum of money on a big name producer to help them get the sound they needed for their next big break. To their utter disappointment, this ‘esteemed’ producer was neither interested in their music or making it sound good, wasting both time and money and nearly breaking the band up from disappointment. After this dreadful experience in the studio, Todd was determined to become as self-sufficient as possible, focusing on empowerment through DIY values. It was during this time that he learned firsthand nearly every aspect of the music business - booking shows, touring, self-recording, PR, merch, fan engagement, marketing strategies and more. As part of this ethos, Todd and his band moved to New York to pursue their music on a grander scale. Todd now plays in and self-manages a burgeoning band called Sensual Harassment. If you frequently read dance music blogs, there is no avoiding them. They have been featured in Pitchfork, Big Stereo, Vice, Dazed and Confused, Brooklyn Vegan, Oh My Rockness, Purple Magazine, and all over Hype Machine. They record and mix their own records, book their own shows/tours, do their own press and are all the more happy (and arguably successful) for it. Todd also works as freelance marketing specialist. His latest venture includes an extended stay at Aegis Media, one of the world’s largest media marketing agencies. He has worked on projects for brands such as Gatorade, General Motors, Macy’s, Bailey’s and Procter & Gamble to name a few. He is a co-founder of Musformation.
by Joe Procopio
The Easiest-Best-Fastest Way To Read Music - In One Day
For All Musical Instruments In Treble Clef
Imagine yourself unable to read English. Think of how tiny your world would be. Reading has opened up the entire universe to you. The same can be said for reading music. Learning to read music will open a whole new world for you with all its magic, beauty and wonder. Many of us have always wanted to be able to read music but either we had too little time or too much fear.
In any case, THE EASYWAY TO READ MUSIC by Joe Procopio will have you reading music in one day. This master teacher has shown many thousands of people from all walks of life how to read music quickly and easily. He has been teaching music for over 50 years and has streamlined his system to make it the most efficient and effective music reading book available worldwide.
In addition to all the basic proven techniques for reading music, there are methods the very best professional musicians use to read any music on sight sounding and playing it perfectly. These “secret” techniques are presented in this book for anyone to use.
To be sure, having the ability to read music will greatly enrich, enhance and magnify your joy in life ~ and THE EASYWAY TO READ MUSIC by Joe Procopio is the proven quickest, least difficult and perfect way to do so.
Discover music in all its forms and the amazing variety of instruments from zithers to synthesizers.