Lure the Tiger: Negotiating in confronting circumstances

· The Dao of Negotiation: The Path Between Eastern Strategies and Western Minds Book 3 · DoctorZed Publishing

About this ebook

 With over three decades of experience as a China-Educated Strategist and business owner, Leonie McKeon has helped hundreds of business owners and executives understand how to do business with Chinese people and to be better negotiators.

Based on The Art of War, Leonie shares her deep understanding of the 36 Strategies used in Chinese culture and business. She provides invaluable practical tips for any business person looking to improve their overall negotiation skills, as well as become better negotiators in China. 

More Control, More Success, More Wins!

Lure the Tiger: Negotiating in confronting circumstances contains ancient Chinese negotiation secrets that are part of everyday Chinese business practices. Discover how you too can use this ancient wisdom so you can have More Control, More Success, More Wins!


·         Understand the rules of the game of negotiation

·         Become a great negotiator anywhere, any time

·         Learn how to respond when Chinese negotiation tactics are used on you 

·         Master the ancient secrets of negotiation so you remain in control

·         Implement culturally appropriate strategies for doing business in China

·         Avoid the traps of classic Chinese negotiation strategies

·         Take more control of every negotiation

·         Get more success in business

·         Win more in business

About the author

 Leonie McKeon is an Australian China-educated strategist and author who is passionate about sharing her knowledge of the rules that drive business success in the China market. Leonie has lived, worked and travelled in the Greater China Region for several years where she learnt Mandarin, and observed the mastery of Chinese negotiation tactics in business and daily life.

She realised that for Chinese people negotiation is a normal practice of everyday life, because the Greater China Region is full of markets where people are always doing a deal. They may be simply bargaining for the price of vegetables and other essential daily items or something as large as a business or property. 

Consequently Chinese people learn to negotiate from a very young age, and continue this practice in their daily activities. Most Chinese people know and unconsciously use the 36 Chinese Strategies which are derived from “The Art of War”, to negotiate and communicate.

Whilst living in the Greater China Region among the experts in negotiation she realised that the 36 Chinese Strategies were the keys to understanding Chinese behaviour and thinking. To share this realisation with the world she systematically unpicked each of the 36 Chinese Strategies to identify modern day examples of how these strategies are played out.

Leonie now travels to China regularly assisting companies conduct business by helping them manage their responses to negotiating tactics. She is a workshop presenter and a keynote speaker who teaches business people how the 36 Chinese Strategies are used in the contemporary business world.

Leonie enables people to feel confident and therefore able to enjoy being part of the game of negotiating whether in China or in any other business environment…

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