The Battle for Congress: Consultants, Candidates, and Voters

Brookings Institution Press
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This volume provides an in-depth examination of six political campaigns waged during competitive 1998 races for the U.S. House of Representatives. The case studies evaluate the professional political consultants who managed each campaign, their interaction with the candidates, and the impact of the campaigns on voters. Relying on unparalleled access to both the consultants involved and the candidates themselves, the contributors explore the electoral setting and context of the congressional districts, the strategy, theme, and message of each campaign, the consultants' decisionmaking, fund-raising, and spending, and any outside forces that entered into the races. The book features new data on tracking, polls, and television advertising budgets.
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About the author

James A. Thurber is director of the Center for Congressional and Presidential Studies and professor of government at American University.

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Additional Information

Publisher
Brookings Institution Press
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Published on
May 13, 2004
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Pages
200
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ISBN
9780815798989
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Language
English
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Genres
Political Science / Political Process / Campaigns & Elections
Political Science / Political Process / Political Parties
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Content Protection
This content is DRM protected.
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Available on Android devices
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James A. Thurber
Despite the fact that Republicans control two of the three branches of government following the election of Donald Trump, the relationship between the president and Capitol Hill continues to be strained. Underscoring the book’s theme that the executive and legislature regularly compete and clash—even when controlled by the same party—already tensions are emerging between President Trump and the Republican congressional majority around the Affordable Care Act, infrastructure spending, trade agreements, relations with Russia, and immigration and refugee policy.

Now in its sixth edition, Rivals for Power: Presidential-Congressional Relations brings together the knowledge of leading scholars and scholar-practitioners alike to explain the complex political dynamic between the president and Congress in new chapters. Contributors analyze the structural, political, and behavioral factors that shape this relationship, while showing how and why rivalry has tended to intensify when different parties control the two branches.

Intended for students, scholars, public officials, and the general public, Rivals for Power offers an accessible and engaging analysis of executive and legislative rivalry across a span of eras, with particular attention to developments under recent presidents, including Trump and Obama.

Contributors include Gary Andres, Ross K. Baker, Sarah Binder, Patrick Griffin, David R. Jones, Douglas L. Kriner, John Anthony Maltese, James P. Pfiffner, Jordan Tama, Claudia H. Thurber, and James A. Thurber.
James A. Thurber
Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal elections were held in the United States. As modes of mass communication have evolved, so have the venues for campaign advertising—from newspapers to radio and television, and today, the Internet. Not only have the outlets for political advertising expanded over the past twenty years, so have the number of groups using it to convey information and advance their points of view. Because political advertising has become such a pervasive medium for candidates, political parties, and special interest groups, understanding its role in election campaigns becomes all the more important. Crowded Airwaves gathers some of the most significant new work in American political advertising and communication. The contributors provide an objective and balanced analysis of political advertising: its causes, its growth, and its consequences on elections in the United States. The chapters in this volume tackle three of the most interesting and most complicated issues in political advertising today: the characterization of ads and the need to measure their impact; the agenda-setting and priming effects of ads; and the role and implications of issue advertising for the electorate. The contributors focus in particular on the effects and consequences of negative advertising. Crowded Airwaves will appeal to readers who are interested in political campaigns and communication. It will be of special importance to those concerned with the tone and content of electoral campaigns and political discourse.
James A. Thurber
Despite the fact that Republicans control two of the three branches of government following the election of Donald Trump, the relationship between the president and Capitol Hill continues to be strained. Underscoring the book’s theme that the executive and legislature regularly compete and clash—even when controlled by the same party—already tensions are emerging between President Trump and the Republican congressional majority around the Affordable Care Act, infrastructure spending, trade agreements, relations with Russia, and immigration and refugee policy.

Now in its sixth edition, Rivals for Power: Presidential-Congressional Relations brings together the knowledge of leading scholars and scholar-practitioners alike to explain the complex political dynamic between the president and Congress in new chapters. Contributors analyze the structural, political, and behavioral factors that shape this relationship, while showing how and why rivalry has tended to intensify when different parties control the two branches.

Intended for students, scholars, public officials, and the general public, Rivals for Power offers an accessible and engaging analysis of executive and legislative rivalry across a span of eras, with particular attention to developments under recent presidents, including Trump and Obama.

Contributors include Gary Andres, Ross K. Baker, Sarah Binder, Patrick Griffin, David R. Jones, Douglas L. Kriner, John Anthony Maltese, James P. Pfiffner, Jordan Tama, Claudia H. Thurber, and James A. Thurber.
James A. Thurber
Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal elections were held in the United States. As modes of mass communication have evolved, so have the venues for campaign advertising—from newspapers to radio and television, and today, the Internet. Not only have the outlets for political advertising expanded over the past twenty years, so have the number of groups using it to convey information and advance their points of view. Because political advertising has become such a pervasive medium for candidates, political parties, and special interest groups, understanding its role in election campaigns becomes all the more important. Crowded Airwaves gathers some of the most significant new work in American political advertising and communication. The contributors provide an objective and balanced analysis of political advertising: its causes, its growth, and its consequences on elections in the United States. The chapters in this volume tackle three of the most interesting and most complicated issues in political advertising today: the characterization of ads and the need to measure their impact; the agenda-setting and priming effects of ads; and the role and implications of issue advertising for the electorate. The contributors focus in particular on the effects and consequences of negative advertising. Crowded Airwaves will appeal to readers who are interested in political campaigns and communication. It will be of special importance to those concerned with the tone and content of electoral campaigns and political discourse.
James A. Thurber
Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal elections were held in the United States. As modes of mass communication have evolved, so have the venues for campaign advertising—from newspapers to radio and television, and today, the Internet. Not only have the outlets for political advertising expanded over the past twenty years, so have the number of groups using it to convey information and advance their points of view. Because political advertising has become such a pervasive medium for candidates, political parties, and special interest groups, understanding its role in election campaigns becomes all the more important. Crowded Airwaves gathers some of the most significant new work in American political advertising and communication. The contributors provide an objective and balanced analysis of political advertising: its causes, its growth, and its consequences on elections in the United States. The chapters in this volume tackle three of the most interesting and most complicated issues in political advertising today: the characterization of ads and the need to measure their impact; the agenda-setting and priming effects of ads; and the role and implications of issue advertising for the electorate. The contributors focus in particular on the effects and consequences of negative advertising. Crowded Airwaves will appeal to readers who are interested in political campaigns and communication. It will be of special importance to those concerned with the tone and content of electoral campaigns and political discourse.
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