This concise, practical guide shows you how to make friends with people you don’t already know, encourage more interaction on your own page, post successfully in groups, and more … so you can use Facebook to make the personal and professional connections that will enhance your life and further your social media goals.
Detailed suggestions for what to say and do are included throughout the book, and a special language section at the end gives you useful phrases for a wide variety of situations.
Dorothy Zemach is an author, editor, teacher, and teacher trainer in the field of English Language Teaching (ELT). She taught English, French, and Japanese for over 20 years in Asia, Africa, and the US and holds an MA in TESL from the School for International Training in Vermont. Now she concentrates on writing and editing English language teaching materials and textbooks and conducting teacher training workshops. Her areas of specialty and interest include teaching writing, online learning, business English, academic English, testing, and humor.
While all of the example language is from English-teaching contexts, the games would work equally well to teach other languages.
This book is suitable for both native and non-native speakers of English, and is applicable to MOOC classes on any subject (and indeed, for just about any type of online study).
But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.
With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.
For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”