Media, Gender and Identity: An Introduction, Edition 2

Routledge
21
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Popular media present a vast array of stories about women and men. What impact do these images and ideas have on people’s identities?

The new edition of Media, Gender and Identity is a highly readable introduction to the relationship between media and gender identities today. Fully revised and updated, including new case studies and a new chapter, it considers a wide range of research and provides new ways for thinking about the media’s influence on gender and sexuality.

David Gauntlett discusses movies such as Knocked Up and Spiderman 3, men’s and women’s magazines, TV shows, self-help books, YouTube videos, and more, to show how the media play a role in the shaping of individual self-identities.

The book includes:

  • a comparison of gender representations in the past and today, from James Bond to Ugly Betty
  • an introduction to key theorists such as Judith Butler, Anthony Giddens and Michel Foucault
  • an outline of creative approaches, where identities are explored with video, drawing, or Lego bricks
  • a Companion Website with extra articles, interviews and selected links, at: www.theoryhead.com.
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About the author

David Gauntlett is Professor of Media and Communications at the University of Westminster, London. He is the author of several books on media audiences and identities, including Moving Experiences (1995, 2005) and Creative Explorations (2007). He produces Theory.org.uk, the award-winning website on media, gender and identity.


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Additional Information

Publisher
Routledge
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Published on
Mar 18, 2008
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Pages
324
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ISBN
9781134155019
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Language
English
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Genres
Social Science / Gender Studies
Social Science / Media Studies
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Content Protection
This content is DRM protected.
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Available on Android devices
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Eligible for Family Library

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Queer media studies has mostly focused on lesbian, gay, bisexual, transgender, and queer (LGBTQ) visibility, stereotypes, and positive images, but media technologies aren’t just vehicles for representations, they also shape them. How can queer theory and queer methodologies complicate our understanding of communication technologies, their structures and uses, and the cultural and political implications of these? How can queer technologies inform debates about affect, temporality, and publics?

This book presents new scholarship that addresses queer media production and practices across a wide range of media, including television, music, zines, video games, mobile applications, and online spaces. The authors consider how LGBTQ representations and reception are shaped by technological affordances and constraints. Chapters deal with critical contemporary concepts such as counterpublics, affect, temporality, nonbinary practices, queer technique, and transmediation to explore intersections among communication and media studies and cutting-edge queer and transgender theory. This collection moves beyond considering LGBTQ representations as they appear in media to consider the central role of technologies in understanding intersections among gender, sexuality, and media. Even the most heteromasculine technologies can be queered, yet we can’t assume queerness works in the same way across different media. Emergent media technologies afford queer worldmaking, but these worlds are forged between normalization and niche marketing. This book was originally published as a special issue of Critical Studies in Media Communication.

Written in a clear and accessible style, with lots of examples from Anglo-American media, Gender and the Media offers a critical introduction to the study of gender in the media, and an up-to-date assessment of the key issues and debates.


Eschewing a straightforwardly positive or negative assessment the book explores the contradictory character of contemporary gender representations, where confident expressions of girl power sit alongside reports of epidemic levels of anorexia among young women, moral panics about the impact on men of idealized representations of the 'six-pack', but near silence about the pervasive re-sexualization of women's bodies, along with a growing use of irony and playfulness that render critique extremely difficult.

The book looks in depth at five areas of media - talk shows, magazines, news, advertising, and contemporary screen and paperback romances - to examine how representations of women and men are changing in the twenty-first century, partly in response to feminist, queer and anti-racist critique.


Gender and the Media is also concerned with the theoretical tools available for analysing representations. A range of approaches from semiotics to postcolonial theory are discussed, and Gill asks how useful notions such as objectification, backlash, and positive images are for making sense of gender in today's Western media. Finally, Gender and the Media also raises questions about cultural politics - namely, what forms of critique and intervention are effective at a moment when ironic quotation marks seem to protect much media content from criticism and when much media content - from Sex and the City to revenge adverts - can be labelled postfeminist.


This is a book that will be of particular interest to students and scholars in gender and media studies, as well as those in sociology and cultural studies more generally.

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