Why People Worship Brands Like Gods?
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(Keywords: brand worship, cultural branding, psychology of brands, brand devotion, influence, desire)
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About the author
Avijit Ghosh is an Indian polymath and entrepreneur working across philosophy, literature, music, visual art, and education. His work integrates intellectual inquiry, artistic expression, and applied learning into a unified, system-oriented body of practice focused on character, consciousness, and long-term creative development.
He is the founder of Hindi Sales University and the Charitrapreneur Movement, initiatives dedicated to sales training, entrepreneurship, personal development, and character-based growth. He is also associated with independent publishing through Avijit Ghosh Publishing House, through which he develops and distributes his multidisciplinary work.
Across disciplines, he has authored over 100 books, released over 100 musical works across digital platforms, composed more than 100 Bengali poems, and created over 100 contemporary miniature paintings as part of his visual art practice, presented through his official platforms.
He has been recognized by the International Book of Records for publishing over 100 marketing and sales training videos on YouTube within a single day, and has received an honorary doctorate (Honoris Causa) for his contributions to character development, entrepreneurship, and sales and marketing.
He is the originator of the “Zero Theory” and the “Price of Time Protocol,” frameworks that guide his philosophical outlook, creative production, and value-based systems.
Across all domains, his work demonstrates a coherent integration of philosophy, creativity, and execution within a disciplined, system-oriented framework.
Official Website: www.avijitghosh.in
