Selling For Dummies®: Edition 3

John Wiley & Sons
1

Your hands-on guide to the most up-to-date selling strategies and techniques

Are you looking to enter the world of sales, or are you already a salesperson who's looking for new tips and tactics to expand your business? No matter your level of skill, this guide will help you lay a foundation for sales success, with the latest information on how to research your prospects, break down the steps of the sales process, follow up with happy customers, and much more.

  • The wonderful world of selling — discover what selling is (and isn't) and find out how mastering selling skills can benefit all areas of your life

  • Stand out from the crowd — find out how knowing your clients sets you apart from average persuaders and helps you hear more yeses

  • Scale the steps to success — discover the seven steps of the selling cycle to score appointments, make a good impression, give winning presentations, address client concerns, close sales,and more

  • If you build it, they will come — take your career to the next level with valuable tips on how to stay in touch with clients, harness the power of the Internet to make more sales, manage your time wisely, and partner with others

Open the book and find:

  • Tips for approaching selling with passion and a positive attitude

  • The latest prospecting and qualification strategies

  • Top techniques for sales presentations

  • Helpful hints on handling client concerns

  • Guidance on getting referrals

  • The scoop on using the latest technology to your advantage

  • Information on establishing goals and planning your time efficiently

  • Advice on staying upbeat when you don't succeed

Learn to:

  • Be truly well-prepared for every selling situation you encounter or create

  • Close sales in seven steps or less

  • Take advantage of the latest technology during the selling process

  • Set and achieve sales goals to grow your business

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About the author

Tom Hopkins, a millionaire by the time he was 27, is the epitome of sales success. Chairman of one of the most prestigious sales-training organizations in the world, he is the author of more than 15 books, including Sales Prospecting For Dummies and Sales Closing For Dummies (both from Wiley).
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Additional Information

Publisher
John Wiley & Sons
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Published on
Mar 8, 2011
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Pages
384
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ISBN
9781118047316
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Features
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Language
English
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Genres
Business & Economics / Sales & Selling / General
Political Science / Public Affairs & Administration
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Tom Hopkins
Tough Times can be brought on by any number of factors: a down economy, Mother Nature, shifts in customers' needs, national tragedy--the list goes on and on. These types of changes can be extremely disruptive, even paralyzing, when we're not prepared for them. While many see no other option than to "sit tight" and "ride things out" when crisis strikes, true career professionals in selling understand that the only way to deal with adversity is to meet it head-on. That's why a positive attitude and a proactive approach to problem-solving are two of the most essential ingredients for success in selling--and why those who embrace them not only to survive but thrive, even in the most difficult of circumstances. Now, in his latest book, SELLING IN TOUGH TIMES, world-renowned selling expert Tom Hopkins puts his real-world , in-the-trenches experience to work and shares his plan to reverse the momentum of tough times--and even capitalize on them. With exercises to help you discover previously overlooked opportunities and eliminate waste, along with out-of-the-box methods for recruiting new customers and key tips on how to solidify your existing business, Hopkins gives you powerful ways to spur sales now and for years to come. Learn how to:
Mine your client list to generate new leads Keep--and reward--your current customers so that they're loyal for life. Reduce the sales resistance that plagues tough times with tactics that overcome consumers' fears. Woo clients from your competition with 12 new strategies specially tailored for tough times.Cycles will come and go, but the principles of great selling and those who live by them stand firm. Find out how you can achieve your maximum selling potential, whatever the business climate, in SELLING IN TOUGH TIMES today.
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