About this ebook
Context:
In a volatile and hyper-competitive world, Startups, as well as existing enterprises, are continually challenged to remain relevant. They face questions such as: How to achieve profitable growth? What are the means to truly empathize with customers? What are the best ways to develop entrepreneurial leaders? How to compete on innovation?
Who is the book for?
Entrepreneurs will discover a structured roadmap for launching successful Startups and for building market traction. Founders and executives at bootstrapped, or venture-backed enterprises, will find insights to achieve profitable growth through flawless execution. Executives at large corporations will unearth practices to create a culture of continuous innovation.
The book's unique offering:
At the heart of the book is the Maturity Model for Building Enduring Organizations© - a framework that offers a 5-level roadmap towards building successful and resilient organizations. A global first, this framework has been curated with best practices from Entrepreneurship, Design thinking, Execution and Human Capital Management from over 100 organizations worldwide.
How does the book work for you?
Through this framework, discover how few startups like AirBnB and Ola scale and become dominating forces, while others languish or fade into oblivion. Also, observe how some large enterprises, like Google and General Electric, continue to innovate and grow, while others, like Nokia and Eastman Kodak, stagnate or falter in challenging times.
Leverage the book's well-curated practices to create high-performance, innovative and admired organizations that endure.
About the author
Ajay Batra has over 25 years of experience in starting and scaling-up up his own enterprises, as well as mentoring other ventures. Currently, he is the Director of Centre for Innovation and Entrepreneurship at Bennett University.
Ajay has co-founded QAI Global, International Educational Exchange and Lutyens Startups; and consulted with stellar organizations like Accenture, IBM, Sony, Wipro, HCL and Azim Premji Foundation. His professional experience spans India, USA, China, Singapore, Malaysia, Russia, the UK and Sweden. An evangelist in the use of Capability Maturity Models (CMM®) for building great organizations, he has received Computer Science and Management education in India and USA.
He can be reached at ajay@startupsandbeyond.com
