The Six Immutable Laws of Mobile Business

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Valuable lessons from Japan’s mobile industry yield 6 Immutable Laws for Mobile Business globally

Japan’s mobile customers enjoyed better mobile devices, more content, and the most advanced functionality and services for the last 10+ years. This book helps cut through the many myths and all of the hype surrounding Japan’s mobile dominance to identify the most important laws that will guide the success of mobile businesses around the world. Based on detailed market analysis and unprecedented access to the major players and pioneers of the Japanese mobile industry, this publication helps you understand the Six Immutable Laws of Mobile Business. These will help you and your business successfully navigate the challenges that the world’s Wireless Revolution brings. From Law #1 through Law #6, authors Philip Sugai, Marco Koeder, and Ludovico Ciferri will help guide you to distinguish mobile myth from mobile fact, micro developments from macro trends, and regional characteristics from universal truths.

The book highlights Japan’s incredible efforts to offer consumers complex, high-tech devices with enriched services that are nonetheless elegant and easy to use, a quest which the authors have labeled "Simplexity." Based on their interviews and observations, the authors assert that, "Simplexity will be what truly empowers individual users through their mobile devices.

Filled with case studies exploring all aspects of the Japanese mobile industry, this unique publication points carriers and content and service providers towards successful business models and practices for today’s and tomorrow’s mobile Internet.

This book is the beginning of the conversation of The Six Immutable Laws of Mobile Business, which is regularly being updated and expanded upon at:www.siximmutablelaws.com

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About the author

Philip Sugai, DSc, MBA, is the Director of the Mobile Consumer Lab and Professor of Marketing at the Graduate School of International Management at the International University of Japan. He is an advisor to a number of companies in Japan and overseas on the strategic implications of wireless technologies on consumer behavior.

Marco Koeder, MS, is Executive Director of CyberMedia K.K., a leading digital media agency in Japan. He is also a mobile evangelist and strategic advisor to global players in the online and media industries.

Ludovico Ciferri, MA, is Research Manager at Istituto Superiore Mario Boella, where he is in charge of the Japan and Australasia regions. He is a researcher at Mobile Internet Capital, Inc. and teaches mobile business strategy at the International University of Japan's Graduate School of International Management.

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Additional Information

Publisher
John Wiley & Sons
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Published on
Dec 13, 2010
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Pages
201
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ISBN
9781118027899
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Language
English
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Genres
Technology & Engineering / Electrical
Technology & Engineering / Mobile & Wireless Communications
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Content Protection
This content is DRM protected.
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Available on Android devices
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John Bloom
In the early 1990s, Motorola, the legendary American technology company developed a revolutionary satellite system called Iridium that promised to be its crowning achievement. Light years ahead of anything previously put into space, and built on technology developed for Ronald Reagan’s “Star Wars,” Iridium’s constellation of 66 satellites in polar orbit meant that no matter where you were on Earth, at least one satellite was always overhead, and you could call Tibet from Fiji without a delay and without your call ever touching a wire.

Iridium the satellite system was a mind-boggling technical accomplishment, surely the future of communication. The only problem was that Iridium the company was a commercial disaster. Only months after launching service, it was $11 billion in debt, burning through $100 million a month and crippled by baroque rate plans and agreements that forced calls through Moscow, Beijing, Fucino, Italy, and elsewhere. Bankruptcy was inevitable—the largest to that point in American history. And when no real buyers seemed to materialize, it looked like Iridium would go down as just a “science experiment.”

That is, until Dan Colussy got a wild idea. Colussy, a former head of Pan-Am now retired and working on his golf game in Palm Beach, heard about Motorola’s plans to “de-orbit” the system and decided he would buy Iridium and somehow turn around one of the biggest blunders in the history of business.

In Eccentric Orbits, John Bloom masterfully traces the conception, development, and launching of Iridium and Colussy’s tireless efforts to stop it from being destroyed, from meetings with his motley investor group, to the Clinton White House, to the Pentagon, to the hunt for customers in special ops, shipping, aviation, mining, search and rescue—anyone who would need a durable phone at the end of the Earth. Impeccably researched and wonderfully told, Eccentric Orbits is a rollicking, unforgettable tale of technological achievement, business failure, the military-industrial complex, and one of the greatest deals of all time.
Eric Coll, M.Eng.
Packed with information, authoritative, up to date, covering all major topics - and written in plain English - Telecom 101 Telecommunications Reference Book is an invaluable textbook and day-to-day reference on telecommunications.

Telecom 101 covers the core knowledge set required in the telecommunications business today: the technologies, the players, the products and services, jargon and buzzwords, and most importantly, the underlying ideas... and how it all fits together.

The course materials for Teracom’s famous Course 101 Telecom, Datacom and Networking for Non-Engineers, augmented with additional topics and bound in this one volume bring you consistency, completeness and unbeatable value.

Our approach can be summed up with a simple philosophy: Start at the beginning.  Progress in a logical order.  Build one concept on top of another.  Finish at the end.  Avoid jargon.  Speak in plain English.

Bust the buzzwords, demystify jargon, and cut through doubletalk!
Fill gaps and build a solid base of structured knowledge.
Understand how everything fits together.
... knowledge and understanding that lasts a lifetime.

Ideal for anyone needing a book covering all major topics in telecom, data communications, IP and networking… in plain English.

A wealth of clear, concise, organized knowledge, impossible to find in one place anywhere else!

Join thousands of satisfied customers.  Get your copy today!

7" x 9" softcover textbook • 488 pages
4th edition • Published March 2016
print ISBN 9781894887038
eBook ISBN 9781894887786
Print quantities are limited. Order today to avoid disappointment.

Your Go-To Telecommunications Resource

Covering all major topics, we begin with the Public Switched Telephone Network (PSTN), then
• progress in a logical order, building one concept on top of another,
• from voice and data fundamentals to digital, packets, IP and Ethernet, VoIP,
• fiber and wireless, DSL and cable, routers and networks, MPLS, ISPs and CDNs,
• and finish with the Brave New World of IP Telecom, where voice, data and video are the same thing.

• An invaluable day-to-day reference handbook

• Learn and retain more reading a hard copy, professionally printed and bound

• Up-to-date: published 2016

• Allows you to study and review topics before attending a course

• An economical and convenient way to self-study
... these are the materials to an instructor-led course that costs $1395 to attend.

• The Certification Study Guide for the prestigious Telecommunications Certification Organization (TCO) Certified Telecommunications Analyst (CTA) telecommunications certification.

Value Pricing

Written by our top instructor, Eric Coll, M.Eng., Telecom 101 contain 35 years of knowledge and learning distilled and organized into an invaluable study guide and practical day-to-day reference for non-engineers.

Looking through the chapter list and detailed outline below, you'll see that many chapters of Telecom 101 are like self-contained reference books on specific topics, like the PSTN, IP, LANs, MPLS and cellular.

You can get all of these topics bound in one volume for one low price.

Compare this to hunting down and paying for multiple books by different authors that may or may not cover what you need to know- and you'll agree this is a very attractive deal.

Career- and productivity-enhancing training... an investment that will be repaid many times over.


Chapter List

Telecom 101 is composed of three parts: Fundamentals of Telecommunications, Telecommunications Technologies, and the IP Telecommunications Network.

PART I  FUNDAMENTALS OF TELECOMMUNICATIONS

1 INTRODUCTION
2 FUNDAMENTALS OF TELEPHONY
3 SWITCHING
4 THE TELECOMMUNICATIONS INDUSTRY

We begin with the fundamentals of telephony and the telephone network – the basis for understanding everything else.

First is the Public Switched Telephone Network (PSTN): loops and trunks, circuit-switching, analog, the voiceband and Plain Ordinary Telephone Service (POTS). Plus, new for the fourth edition: Voice over IP (VoIP) is now part of the fundamentals.

Next is switching, starting with traditional telephone switches: Centrex, PBX and PBX trunks, and how that relates to the newer ideas of softswitches, Hosted PBX and SIP trunking.

This part is completed with a chapter on the telecommunications business: Local Exchange Carriers and Inter-Exchange Carriers, ILECs and CLECs, the main players and how carriers interconnect.

PART II TELECOMMUNICATIONS TECHNOLOGIES

5 DIGITAL
6 TRANSMISSION SYSTEMS
7 THE NETWORK CLOUD AND SERVICE PROVISIONING
8 FIBER OPTICS
9 DSL AND CABLE MODEMS: LAST MILE ON COPPER
10 WIRELESS

The second part is devoted to telecommunications technologies: the actual methods used to implement circuits and services.

We begin with digital: what digital is, how voice and video are digitized, and how digitized information is actually transmitted.

The next chapter is transmission systems: the high-capacity systems developed to carry many users’ traffic. This starts with the installed base of channelized systems, the hierarchy of DS0, DS1 and DS3 rates and an overview of T1, T3, SONET and ISDN.

Then our attention turns to the new generation packetized systems, introducing the concepts of overbooking and bandwidth on demand instead of channels, how this is implemented with frames and packets, coexistence and transition from channels to packets.

Then we understand the “Network Cloud”, how services are actually implemented, the three basic types of services and the equipment used for each.

Completing this part are chapters on the technologies used to implement the network:

Fiber Optics, including fundamentals of fiber, wave-division multiplexing, the network core, Metropolitan Area Networks, Passive Optical Networks and fiber to the premise.

Last Mile on Copper: DSL and Cable Modems, including fundamentals of modems, DSLAMs, VDSL, broadband and cable modems.

Wireless, concentrating on mobile communications: cellular and mobility concepts, the technologies TDMA, CDMA and OFDM, the generations from 1G to 4G, and the systems GSM, UMTS, 1X and LTE. This chapter is completed with WiFi and satellite.

PART III THE IP PACKET-SWITCHED TELECOM NETWORK (IP-PSTN)

11 "DATA" COMMUNICATIONS CONCEPTS
12 CODING, FRAMES AND PACKETS
13 THE OSI LAYERS AND PROTOCOL STACKS
14 ETHERNET, LANS AND VLANS
15 IP NETWORKS, ROUTERS AND ADDRESSES
16 MPLS AND CARRIER NETWORKS
17 THE INTERNET
18 WRAPPING UP

The third part of Telecom 101 is dedicated to the new-generation IP telecommunications network.

We begin by understanding how convergence was achieved by treating voice and video like data – then accordingly, cover the fundamentals of what used to be called “data communications”: DTEs, DCEs, LANs and WANs and the crucial concepts of packets and frames.

There are so many functions that need to be performed to implement phone calls, television, web browsing, email and everything else over the IP network, a structure is necessary to be able to identify and discuss separate issues separately. For this purpose, there is a chapter on the OSI Reference Model and its layers, identifying what the layers are, examples of protocols for each layer and how they work together in a protocol stack.

Then we begin moving up the layers. The next chapter is on Ethernet, LANs and VLANs (Layer 2), including MAC addresses and MAC frames, LAN cables, Optical Ethernet, LAN switches and how VLANs are used to separate traffic.

The next chapter is all about IP (Layer 3): how routers implement the network, routing tables, IP addresses, subnets, IPv4 address classes, static addresses, dynamic addresses and DHCP; public addresses, private addresses and NAT; and an overview of IP version 6.

On a real-world telecom network, a traffic management system is required. This is implemented with a technique called in general virtual circuits, and in particular with MPLS. The next chapter in the book covers the fundamentals, briefly reviews legacy technologies X.25, Frame Relay and ATM, then focuses on MPLS and how it is used to implement VPNs, Class of Service, service integration and traffic aggregation.

The last main chapter is on the Internet: its origins, what an ISP is and how an ISP connects to the rest of the Internet via transit and peering, the web, the Domain Name System, HTML and HTTP, SSL, MIME and base- 64 encoding for email, Internet telephony and Internet VPNs vs. business customer “MPLS service”.

The final chapter is a summary and wrap-up, covering technology deployment from the top down, useful reference charts listing all of the technologies, standard network designs and ending with a look at The Future.

APPENDICES

Telecommunications technology is in constant change – and some technologies that used to be of prime importance are not so important today, and so have been moved from the main part of the book into appendices. 

The very last part of the book provides a comprehensive list decoding mainstream acronyms and abbreviations used in telecom.

A ALL ABOUT T1
B LEGACY VOICE SERVICES AND JARGON
C ACRONYMS AND ABBREVIATIONS

Telecom 101
7" x 9" softcover textbook • 488 pages
4th edition • Published March 2016
print ISBN 9781894887038
eBook ISBN 9781894887786  

Get your copy today!

Ayman ElNashar
This book provides an insight into the key practical aspects and best practice of 4G-LTE network design, performance, and deployment

Design, Deployment and Performance of 4G-LTE Networks addresses the key practical aspects and best practice of 4G networks design, performance, and deployment. In addition, the book focuses on the end-to-end aspects of the LTE network architecture and different deployment scenarios of commercial LTE networks. It describes the air interface of LTE focusing on the access stratum protocol layers: PDCP, RLC, MAC, and Physical Layer. The air interface described in this book covers the concepts of LTE frame structure, downlink and uplink scheduling, and detailed illustrations of the data flow across the protocol layers. It describes the details of the optimization process including performance measurements and troubleshooting mechanisms in addition to demonstrating common issues and case studies based on actual field results. The book provides detailed performance analysis of key features/enhancements such as C-DRX for Smartphones battery saving, CSFB solution to support voice calls with LTE, and MIMO techniques.

The book presents analysis of LTE coverage and link budgets alongside a detailed comparative analysis with HSPA+. Practical link budget examples are provided for data and VoLTE scenarios. Furthermore, the reader is provided with a detailed explanation of capacity dimensioning of the LTE systems. The LTE capacity analysis in this book is presented in a comparative manner with reference to the HSPA+ network to benchmark the LTE network capacity. The book describes the voice options for LTE including VoIP protocol stack, IMS Single Radio Voice Call Continuity (SRVCC). In addition, key VoLTE features are presented: Semi-persistent scheduling (SPS), TTI bundling, Quality of Service (QoS), VoIP with C-DRX, Robust Header Compression (RoHC), and VoLTE Vocoders and De-Jitter buffer. The book describes several LTE and LTE-A advanced features in the evolution from Release 8 to 10 including SON, eICIC, CA, CoMP, HetNet, Enhanced MIMO, Relays, and LBS.

This book can be used as a reference for best practices in LTE networks design and deployment, performance analysis, and evolution strategy.

Conveys the theoretical background of 4G-LTE networks Presents key aspects and best practice of 4G-LTE networks design and deployment Includes a realistic roadmap for evolution of deployed 3G/4G networks Addresses the practical aspects for designing and deploying commercial LTE networks. Analyzes LTE coverage and link budgets, including a detailed comparative analysis with HSPA+. References the best practices in LTE networks design and deployment, performance analysis, and evolution strategy Covers infrastructure-sharing scenarios for CAPEX and OPEX saving. Provides key practical aspects for supporting voice services over LTE,

Written for all 4G engineers/designers working in networks design for operators, network deployment engineers, R&D engineers, telecom consulting firms, measurement/performance tools firms, deployment subcontractors, senior undergraduate students and graduate students interested in understanding the practical aspects of 4G-LTE networks as part of their classes, research, or projects.

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