Performance Optimization: Techniques And Strategies

Smashing Magazine GmbH
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Slow loading times break the user experience of any website — no matter how well crafted it might be. In fact, it only takes three seconds until users lose their interest in a site if they don't get a response immediately. If another site happens to be 250ms faster than yours, then users are more inclined to switch to a competitor’s website in no time. Web fonts, heavy JavaScript, third-party widgets — all of them can sum up to become a real performance bottleneck. Nevertheless, tracking that down does not only improve loading times but also results in a much snappier experience and a higher user engagement.

In this eBook, we’ve compiled an entire selection of front-end and server-side techniques that will help you tackle such bottlenecks. Find out how to speed up existing websites, build high-performance sites (for both mobile and desktop), and prepare them for heavy-load situations. Furthermore, you’ll learn more about how performance improvements and a 97–99 Google PageSpeed score were achieved on Smashing Magazine, as well as how optimization strategies can enhance real-life projects by taking a closer look at Pinterest’s paint performance case study. With the help of this eBook, you’ll notice that it’s high time to dig deeper into your own site and examine it closely. Why don’t you polish it up and make it even better than it already is!


TABLE OF CONTENTS:

- Improving Smashing Magazine’s Performance: A Case Study

- How To Speed Up Your WordPress Website

- You May Be Losing Users If Responsive Web Design Is Your Only Mobile Strategy

- How To Make Your Websites Faster On Mobile Devices

- Creating High-Performance Mobile Websites

- Don’t Get Crushed By The Load: Optimization Techniques And Strategies

- Speed Up Your Mobile Website With Varnish

- Cache Invalidation Strategies With Varnish Cache

- Gone In 60 Frames Per Second: A Pinterest Paint Performance Case Study

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Additional Information

Publisher
Smashing Magazine GmbH
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Published on
Sep 24, 2014
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Pages
210
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ISBN
9783944540948
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Features
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Language
English
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Genres
Computers / Web / Design
Computers / Web / Web Programming
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Content Protection
This content is DRM free.
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Read Aloud
Available on Android devices
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HTML email has the reputation of being a particularly tough design medium. Buggy email clients stripping out your CSS or the spammy image that one-to-many emails not seldomly partake of, i.e. building compelling emails is quite a challenge for designers. With opening rates on mobile growing tremendously, things don't get any easier either. If you haven't ventured on the task yet or want to improve your existing email design skills, then this eBook offers the practical advice you need, whether you want to share your stories in a newsletter or aim at committing to email to market your product.

After taking a look at the current state of HTML email design, you'll get to grips with optimizing email for mobile, and learn to build your own modular email construction kit that you can draw on to cater for best results on desktop, web and mobile clients. We'll also explore handy tips to raise your email above inbox noise — with a friendly tone and engaging content (no dirty tricks here!) — and consider missteps that you should better avoid. Building HTML emails certainly does require some fiddling around, but it's defintely worth it. So, are you ready to take on the challenge?

TABLE OF CONTENTS:

• What 22 Billion Email Newsletters Tell Us About Designing For Email

• From Monitor To Mobile: Optimizing Email Newsletters With CSS

• Improve Your Email Workflow With Modular Design

• Size Matters: Balancing Line Length And Font Size In Responsive Web Design

• How To Raise Your Email Above Inbox Noise

• Designing The Words: Why Copy Is A Design Issue

• How To Use Email To Alienate Your Users

• Email Marketing For Mobile App Creators

• How To Create A Self-Paced Email Course

 User research is an effective strategy to gain a deeper understanding of your target audience — a crucial step in order to choose efficient design solutions and build smart products. But what has to be considered when conducting user research? What methods have proven themselves in practice? And how do you finally integrate your findings into the design process? With this eBook, you will learn to take the guesswork out of your design decisions and base them on real-life experiences and user needs instead.


To get you started, we’ll consider various research methods and techniques, but we will also tackle the more practical aspects (and difficulties) which face-to-face research brings along. Learning to identify potential research partners and finding the right questions to ask during an interview thus is part of this eBook — as well as presenting your findings und using them to iterate on your products’ designs. If you feel that you and your team make a lot of decisions based on assumptions, then this eBook is your jump start into a more user-centered design process. Find the techniques that fit into your workflow and start to discover the actual problems — and unmet needs — of potential users firsthand.


TABLE OF CONTENTS:

- A Five-Step Process For Conducting User Research

- A Closer Look At Personas: What They Are And How They Work

- A Closer Look At Personas: A Guide To Developing The Right Ones

- All You Need To Know About Customer Journey Mapping

- Facing Your Fears: Approaching People For Research

- Considerations When Conducting User Research In Other Countries: A Brazilian Case Study

- How To Run User Tests At A Conference

Most programming languages contain good and bad parts, but JavaScript has more than its share of the bad, having been developed and released in a hurry before it could be refined. This authoritative book scrapes away these bad features to reveal a subset of JavaScript that's more reliable, readable, and maintainable than the language as a whole—a subset you can use to create truly extensible and efficient code.

Considered the JavaScript expert by many people in the development community, author Douglas Crockford identifies the abundance of good ideas that make JavaScript an outstanding object-oriented programming language-ideas such as functions, loose typing, dynamic objects, and an expressive object literal notation. Unfortunately, these good ideas are mixed in with bad and downright awful ideas, like a programming model based on global variables.

When Java applets failed, JavaScript became the language of the Web by default, making its popularity almost completely independent of its qualities as a programming language. In JavaScript: The Good Parts, Crockford finally digs through the steaming pile of good intentions and blunders to give you a detailed look at all the genuinely elegant parts of JavaScript, including:

SyntaxObjectsFunctionsInheritanceArraysRegular expressionsMethodsStyleBeautiful features

The real beauty? As you move ahead with the subset of JavaScript that this book presents, you'll also sidestep the need to unlearn all the bad parts. Of course, if you want to find out more about the bad parts and how to use them badly, simply consult any other JavaScript book.

With JavaScript: The Good Parts, you'll discover a beautiful, elegant, lightweight and highly expressive language that lets you create effective code, whether you're managing object libraries or just trying to get Ajax to run fast. If you develop sites or applications for the Web, this book is an absolute must.

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