When you’re establishing, expanding, or re-energizing a business, the best place to start is writing your business plan. Not only does writing out your idea force you to think more clearly about what you want to do, it will also give the people you work with a defined road map as well.
Business Plans Kit For Dummies, 3rd Edition has been updated to give you the very latest information on the changing economy and its impact on business plans; dealing with venture capitalists; getting start-up money in any economy; incorporating social and ecological responsibility issues; and developing a plan conducive to marketplace changes and advancements.
If you’re a small business owner looking for expert guidance and friendly tips on developing and implementing a strategic plan to help your business succeed in an uncertain economy, Business Plans Kit For Dummies has you covered!
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Peter Jaret is a frequent contributor to The New York Times, Reader's Digest, AARP Bulletin, and numerous publications.
Barbara Findlay Schenck is a nationally recognized marketing specialist and the author of several For Dummies business books.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. Please refer to the book's Introduction section for instructions on how to download the companion files from the publisher's website.
Business Plans For Dummies 2nd Edition contains new and updated information on:
Determining Where You Want to GoStarting Your Business Plan Charting the Proper Course Setting Off in the Right Direction
Sizing Up Your MarketplaceChecking Out the Business Environment Taking a Closer Look at Customers Dividing Customers into Groups Scoping Out Your Competition
Weighing Your Company’s ProspectsEstablishing Your Starting Position Focusing On What You Do Best Figuring Out Financials Forecasting and Budgeting
Looking to the FuturePreparing for Change Thinking Strategically Managing More Than One Product
A Planner’s ToolkitMaking Your Business Plan Work Learning from Others: A Sample Business Plan
The Part of TensTen Questions to Ask About Your Plan Top Ten Business-Planning Never-Evers Ten of the Best-Planned Organisations Around
Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.
Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy.Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers
If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.