How and Why to Franchise Your Business

Michael A. Peterson

Dec 2016 · CreateSpace Independent Publishing Platform

About this ebook

This book was written with the would-be franchisor in mind. It delves deeply into such topics as preparing to become a franchisor, the legal repercussions of franchising, how to recruit the right candidates, and how to manage a franchise system. This book will guide you in building a successful team of experts to help you create the stellar franchise brand that you dream of!

Ratings and reviews

Fantastic book if you are looking for a general overview of the franchise process, from both the legal and operational side. Contains both the theory and practical application. Recommended for: Potential or new franchisors, people considering becoming franchise brokers, and other people interested in the franchisor side of the relationship.

I wrote it!

About the author

 Michael A. Peterson is the President and co-founder of Franchise Beacon, one of the country’s premiere franchise consulting firms. He has been in the franchise industry since 2006, and is versed in every aspect of franchising. Over his career, he has helped lead many franchise brands from start-up to top in their sector. He often engages in speaking and teaching on the subject of franchise foundations, sales, and compliance.