SUBCONSCIOUS DECISIONS: Hidden Side of Decision Making

Vitalik Demin
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** Featured on @iBooks: "Vitalik Demin's book identifies subconscious pitfalls that distract decision-making." (6/29/2014) **

Every now and then we stop and think for a moment why we are where we are. Sometimes it is because something great is happening in our lives but most of the times such thought processes occur when we are in a not so good situation that we wish never happened. When people look back to understand what has led to the present circumstances, more often than not, they are trying to find a reason caused by something or somebody else. This book will attempt to show that in 99% of the cases, people are where they are because of the decisions they have made.
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About the author

Vitalik Demin is a Business Model, Information Technology and User Experience professional. He lives in Minneapolis, MN and works for a blockchain technology company ZenCash. Vitalik has over 10 years of global consulting experience helping companies develop and implement correct business models, build technology solutions and improve customer experience.

Vitalik holds an MBA from the University of St. Thomas in Minneapolis and a Master of Arts Degree in Linguistics and Communications from an internationally accredited school in Russia.

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Additional Information

Publisher
Vitalik Demin
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Published on
Jun 3, 2014
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Pages
26
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ISBN
9781311435378
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Features
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Language
English
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Content Protection
This content is DRM free.
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Read Aloud
Available on Android devices
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Eligible for Family Library

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There is so much motivational content out there – speakers, coaches, books, videos, podcasts, etc. All that is designed for us to consume and get inspired and eventually (as well as hopefully) produce something. In reality, only a handful of those motivators are able to get their message through while most of the others simply recite somebody else’s work. There is one unique person that I can quickly use as an example here – Gary Vaynerchuk. He, in my opinion, has had more success than any other motivational speaker or a life/business coach in terms of pushing people to actually do things instead of just sitting and consuming all this content to only continue dreaming. I myself is one of those people who allowed his message to get through which made me produce real tangible things both in my career and personal life.

But as effective as people like Gary and a few others can be, it may still be helpful for some folks to be able to visualize how exactly a chain of events can unfold when you make the first step towards something. My life doesn’t fall short of being one of the most non-standard stories and as I look back and analyze how certain things happened to me, I can trace most of them back to very specific actions that in most cases I had to force myself to take the first step.

In this book, I will walk you through three examples of some of my journeys that I believe would have not happened if I didn’t create certain starting points and if I wasn’t persistent enough to reach fruition.

I am by no means representing myself as a successful entrepreneur or a corporate manager. I am a regular person who has a regular job (for now) and who lives a very regular life. But to get to this life I still had to invest a lot of time and effort. I still remember making $200 a month in Siberia back in Russia about 12 years ago. I had to work extremely hard and try all sorts of things to get myself out of there.
This book will not give you another UX methodology. I have very little respect for them. These methodologies lock your brain into various frameworks that eventually prevent you from following simplicity. Most of the products we use today fail to get us excited. They are clunky and unintuitive and yet their makers – corporations with billions of dollars in the bank – take pride in them.

Our world has become too analytical, too structured and too biased. Product designers get married to their creations so much that they fail to look at them from a standpoint of customers who were not there when the products were built and therefore may not know how they work. Also, organizations these days have so much internal barriers that many people with great UX ideas are never able to implement them.

Another thing about me – I’m not a graphic designer. I focus on the product use logic and information architecture. I design step by step scenarios of using products ensuring that every single element of it makes sense to the user.


Last thing – I don’t write long books. I always try to be short and concise and I prefer not to take a lot of my readers’ time. Instead, I do my best to provide all the necessary fundamentals with specific examples and let the readers form their own opinions and draw their own conclusions.

In this book I will share my own thoughts that in some cases go deep into human psychology. I will also cover what I learned about the corporate world and how hard it is to make your vision a reality. After reading this, you should be able to relate to very simple concepts about what really goes into great user experience and how simple it is, yet so hard, to achieve.

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