Although that is true, buying black doesn’t occur in the Black community as often as desired, and there are many contributing factors that are well known, yet ignored, and some factors that are beyond those commonly discussed.
In Breaking Through the Black Ceiling, author and business owner Angela T. Jones provides insight on some of the common misconceptions and business practices that contribute to why more Black consumers spend their dollars with non Black owned businesses at a disproportionate rate.
Jones also provides tips that any business owner can implement into their business that will not only help them provide better products and services, but also will help them become successful, regardless of their customer demographic. As altruistic as the concept of “buying black” may be, money is green and diversity makes dollars.
Breaking Through the Black Ceiling is dedicated to the memory of Mark England, business owner and fashion designer from Detroit, Michigan. A portion of each copy sold will be donated to Karmanos Cancer Institute in Detroit, Michigan.
Angela T. Jones is Chief Executive Office and Media Entrepreneur at Super Woman Productions and Publishing in Detroit, Michigan. Ms. Jones is a motivational speaker, radio show host, blogger and published author who provides and share content on a variety of platforms. For additional information please visit http://superwomanproductions.com
Closing the sale is where most people balk, feel uncomfortable or even stall. They just can't bring themselves to ask someone for money -- even when the person will receive incredible benefits in exchange for that money. Even worse, people ask for the sale and when the buyer doesn't immediately jump at it, they change the subject and stop the sale themselves.
Don't let this happen to you. When done properly, the move into closing the sale is smooth as silk. And when you handle the close as Tom Hopkins teaches you, you'll walk away with more business than you thought you could ever get.
Knowledge builds competence and confidence. Become a more confident (and more successful) salesperson. Get started by reading and implementing the strategies in this book. It'll be the best return on your money you've ever gotten!