Although that is true, buying black doesn’t occur in the Black community as often as desired, and there are many contributing factors that are well known, yet ignored, and some factors that are beyond those commonly discussed.
In Breaking Through the Black Ceiling, author and business owner Angela T. Jones provides insight on some of the common misconceptions and business practices that contribute to why more Black consumers spend their dollars with non Black owned businesses at a disproportionate rate.
Jones also provides tips that any business owner can implement into their business that will not only help them provide better products and services, but also will help them become successful, regardless of their customer demographic. As altruistic as the concept of “buying black” may be, money is green and diversity makes dollars.
Breaking Through the Black Ceiling is dedicated to the memory of Mark England, business owner and fashion designer from Detroit, Michigan. A portion of each copy sold will be donated to Karmanos Cancer Institute in Detroit, Michigan.
Angela T. Jones is Chief Executive Office and Media Entrepreneur at Super Woman Productions and Publishing in Detroit, Michigan. Ms. Jones is a motivational speaker, radio show host, blogger and published author who provides and share content on a variety of platforms. For additional information please visit http://superwomanproductions.com
Lee Cockerell knows that success in business--any business--depends upon winning and keeping customers. In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40+ year career in the hospitality industry about creating an environment that keeps customers coming back for more. Here, Lee not only shows why the customer always rules, but also the Rules for serving customers so well they'll never want to do business with anyone but you. For example:
Rule #1: Customer Service Is Not a Department
Rule #3: Great Service Follows the Laws of Gravity
Rule #5: Ask Yourself "What Would Mom Do?"
Rule #19: Be a Copycat
Rule #25. Treat Every Customer like a Regular
Rule #39: Don’t Try Too Hard
As simple as they are profound, these principles have been shown to work in companies as large as Disney and as small as a local coffee shop; from businesses selling cutting-edge technologies like computer tablets to those selling products as timeless as shoes and handbags; at corporations as long-standing as Ford Motors and those as nascent as a brand new start-up. And they have been proven indispensible at all levels of a company, from managers responsible for hiring and training employees, setting policies and procedures, and shaping the company culture to front line staff who deal directly with clients and customers
Chock-full of universal advice, applicable online and off, The Customer Rules is the essential handbook for service excellence everywhere.