Breaking Through the Black Ceiling

Super Woman Productions & Publishing
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Minorities in all communities strive to keep their communities strong and support the businesses that are owned and operated in their communities. “Buying Black” has been a mantra in the Black community for years and suggests that African Americans, in particular, should concentrate their trillion dollars in buying power into the businesses owned by other African Americans in their communities for the purpose of economic empowerment. 

Although that is true, buying black doesn’t occur in the Black community as often as desired, and there are many contributing factors that are well known, yet ignored, and some factors that are beyond those commonly discussed.

In Breaking Through the Black Ceiling, author and business owner Angela T. Jones provides insight on some of the common misconceptions and business practices that contribute to why more Black consumers spend their dollars with non Black owned businesses at a disproportionate rate. 

Jones also provides tips that any business owner can implement into their business that will not only help them provide better products and services, but also will help them become successful, regardless of their customer demographic. As altruistic as the concept of “buying black” may be, money is green and diversity makes dollars.

Breaking Through the Black Ceiling is dedicated to the memory of Mark England, business owner and fashion designer from Detroit, Michigan. A portion of each copy sold will be donated to Karmanos Cancer Institute in Detroit, Michigan. 

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About the author

Angela T. Jones is Chief Executive Office and Media Entrepreneur at Super Woman Productions and Publishing in Detroit, Michigan. Ms. Jones is a motivational speaker, radio show host, blogger and published author who provides and share content on a variety of platforms. For additional information please visit http://superwomanproductions.com 

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Additional Information

Publisher
Super Woman Productions & Publishing
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Published on
Dec 30, 2014
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Pages
147
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ISBN
9781503390331
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Best For
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Language
English
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Genres
Business & Economics / Accounting / General
Business & Economics / Customer Relations
Business & Economics / Urban & Regional
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Content Protection
This content is DRM protected.
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